KeywordsEverywhere is an extremely powerful tool, easy to use, and pretty damn cheap, with a chrome extension.
For $10 you can buy 100,000 credits, with 1 credit used per keyword. For each keyword, it reports the following data:
Number of searches / month
Cost per click for advertising campaigns
Competition rating
In a nutshell, you're looking to find keywords with high volume and low competition. But, high volume with very low competition is NOT good. Very low competition can mean a gold mine, but more likely to be an unprofitable niche.
How I use KeywordsEverywhere to Seed the Endless Idea Generator
Forex Trading is one of my content buckets. I know a fair bit about it, but it’s a very broad niche to write about. I’m a big fan of systems and automation where possible to save time and Google can give me prompts when I enter that seed keyword into the search bar.
With KeywordsEveryWhere enabled in the browser, I type "forex trading" in the search bar followed by the letter “a”; so “forex trading a”
Google returns the top ten search keywords starting with “forex trading a”
I look for keywords/phrases with good volume and low competition
If anything syncs up with my knowledge and stimulates an idea, I add it to my ideas Log.
I repeat for the whole alphabet (”forex trading b”, “forex trading c” etc.)
At the end of the exercise, I have a load of ideas to put through the Endless Idea Generator to generate that catchy headline.
If you haven’t tried it yet, and you're stuck for ideas, give KeywordsEverywhere a try... it may surprise you what people search for.