As a B2B founder, revenue growth is a critical factor that determines the success of your business.
To achieve this growth, it's essential to have a clear strategy in place. There is no secret recipe. But in my experience of working with several dozen B2B sales teams, I place high value on asking the right questions.
Here are five questions that every B2B founder must reflect upon to get a better understanding of their growth strategy.
1. What is your target market and how do you plan to reach them?
Research shows that having a clear target market can increase the likelihood of success by 80%.
2. What are your unique value propositions and how do they differentiate you from the competition?
Research shows that businesses with strong value propositions grow at a rate of 2.5 times faster than their competitors.
3. How will you measure success and what KPIs will you track?
According to a study by HubSpot, businesses that track their KPIs grow revenue 37% faster than those that don't.
4. What are your sources of revenue and how will you scale them?
Research shows that businesses with multiple revenue streams have a more stable revenue growth rate, increasing their likelihood of success.
5. What resources will you need to achieve your growth goals?
Research shows that having the right resources in place can increase the chances of success by 70%.