I believe there are 3 fundamental alternatives in front of a technical founder to approach B2B sales.

As a technical founder, you can either:

1. Get a sales cofounder, or

2. Get external help (consultants and agencies), or

3. Build internal capabilities

Anyone who's operated at a startup will agree that finding a cofounder is very difficult. It's a crucial one-way door. We'll pass that one!

Experienced sales consultants bring expertise, but typically performance falls back to the older level after consultants exit.

Building internal capabilities without any prior experience is often slow and ineffective.

If you're looking to build a B2B sales engine that can scale, you need these 3 things

1. Access to knowledge [Strategy]: Foundational principles, Core concepts, Proven Frameworks, and Methods ideally available on-demand anytime

2. Tools & environment to execute [Practice]: Starting Playbooks, Templates, Scripts, and Tool-kits to start executing immediately

3. Ongoing coaching [Mindset & Practice]: Rhythmic touch-points to clarify and solidify learning; Learning loops to improve competence baseline

What we need is a B2B Sales Gym where you can learn and practice building various B2B sales muscles

Imagine you have all these available in one environment:

1. Video modules on specific topics of the entire B2B Sales Value-Chain

2. Ready-To-Fill Templates (Canva, G-Docs, G-Slides), Sales email sequence templates, Call scripts, Curated tool recommendations

3. On-demand Coaching to provide specific guidance and encouragement

This model beautifully combines the best of Consulting, tools, and training to help technical founders win big in B2B sales.