You’ve seen them before. 

Headlines that pose hypothetical questions such as “What would you do?” or “Is this the solution?” 

These headlines should provoke a reader’s curiosity. But they don’t reveal the topic of the article, so there is no incentive to continue reading.

A well-written question headline should intrigue a reader. 

But how do you write one that works? Here are a few tips:

Be specific

In order to write a question headline that works, you need to make sure it’s specific and provides an obvious benefit for the reader.

For example, “What are the best ways to increase website traffic?” is more specific than “What would you do to increase web traffic?” and promises information that will help the reader improve their website.

Don’t ask “yes” or “no” questions

One of the most important things to remember when writing question headlines is to avoid using “yes” or “no” questions. These questions are simple to answer and elicit no response from the reader. 

Instead, try to use questions that make the reader think about the topic you’re writing about.

This will help them engage with your content and learn more about what you have to say.

Don’t ask obvious questions

Like “yes” or “no” questions, obvious questions won’t entice readers.

It’s pointless to ask, “Does swimming improve your health?” because the answer is well known. 

“How can swimming improve your health?” is a more inviting headline. You’re more likely to capture the reader’s attention if you promise to answer the question posed in the headline.

Make sure the question is enticing

Headlines are one of the most important aspects of digital content. By asking readers questions, you’ll encourage them to continue reading and learn more about what you have to say on the subject.