According to the American College of Sports Medicine, wearable technology is officially the top fitness trend of 2024. 

So, what does that mean for you? 

If you’re running a business in Digital Fitness, Fitness Tech, or already launching into the wearable technology space…

Stop for a second.

Take a breath.

Instead of jumping the gun with: 

“This trend is booming. We should hop on the bandwagon while it’s hot.” 

Collect yourself. 

Think of it through this lens instead: 

“This trend is hugely successful, but the brands crushing it are meant to be wearables. Is this angle right for us?” 

Don’t chase the first gold nugget you find. 

Get introspective with these specific questions: 

1.) Why is wearable technology (trend) so successful? 

2.) Do we need a wearable technology (trend) angle? 

3.) Does it make sense for our customers to embrace this (trend)?

4.) Would wearable technology (trend) help us, or hurt us? 

5.) Do we have the resources to test this (trend)?

6.) How do our customers talk about us? Do they mention (trend)?

7.) Is this (trending) because of what it is, or what it’s doing in the industry?

Consider these angles first.

Then, if it aligns…

Buckle down and go for it.