Jeff Benesh
1y ago
1/6) Do you want to learn about copywriting from one of the best in the game?
Meet @harrydry - Master copywriter and publisher of "The Marketing Examples" newsletter.
Here are his 3 Fundamental Rules for Effective Copywriting.
Grab a notebook.
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Jeff Benesh
1y ago
2/6)
Harry breaks down effective copywriting into 3 rules:
1) Can I VISUALIZE it?
2) Can I FALSIFY it?
3) Can NOBODY ELSE SAY this?
Let's tackle them each one by one.
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Jeff Benesh
1y ago
3/6)
Rule 1: Can I VISUALIZE it?
Visual content sticks better in the audience's memory.
Use concrete, visual language to make your copy memorable and impactful.
Avoid abstract terms. Be as specific as possible.
Ex. "1,000 Songs In Your Pocket." - Apple iPod copy
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Jeff Benesh
1y ago
4/6)
Rule 2: Can I FALSIFY it?
Statements that can be proven TRUE or FALSE grab attention and credibility.
Make bold, clear statements that can be backed up by facts or easily visualized.
Ex. "Pizza Delivered in 30 Minutes or It's Free." - Dominos copy is easily proven.
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Jeff Benesh
1y ago
5/6)
Rule 3: Can NOBODY ELSE SAY this?
Unique statements differentiate your brand from competitors.
Highlight unique selling points that only your brand can claim.
Ex. "The Breakfast of Champions." - Wheaties links the cereal to it's elite athlete ambassadors.
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Jeff Benesh
1y ago
6/6)
Copywriting is the backbone of marketing; it's crucial for creating content that CONVERTS.
It helps distinguish your brand in a crowded market by leveraging psychology to influence and move your audience to action.
What are some of your favorite examples of copy?
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