But first, what exactly is a generalist?

A generalist is someone who learns all relevant knowledge and skill out of interest for achieving a goal in their life.

A specialist on the other hand, learns a singular skill or interest to achieve a goal.

What's the difference?

A specialist is one dimensional and are doomed from the start when they're trying to achieve a goal.

A generalist is going to be able solve problems along the way to the goal from different angles due to all the experience.

Now that we have context, let's jump into step 1.

Step 1: Build a General Audience

Why build an audience?

Because you need attention and people.

If you want to make an independent income, you can no longer rely on your boss to generate attention with a marketing department that sells their product.

You need to do it yourself

How do we build an audience?

1. Choose a big goal - Is it financial freedom? Is it a fit body?

2. List out your skills, interests, and beliefs. -What do people need to know in order to reach that goal?

3. Frame everything you write through the lens of achieving that goal.

A big problem is that creators either don't choose a goal that people want or they choose a goal that's so small that they attract a small audience.

So the bigger your goal, the bigger your audience potential is, and the more diverse the skills and interests you talk can be.

Step 2: Make Noise and Find a Signal

Most creators struggle to start writing because they don't know what to write about.

Just start. Nobody is watching when you have zero followers.

If your friends follow you, good. Maybe it's time they learn who you really are and join.

Write about all of your interests.

Make a lot of noise and let your audience decide what they want to hear more of from you.

A few poorly performing posts aren't the end of the world, its data.

The next question people ask is, "how do I write?"

Here's how:

1. Make a list of content ideas based on your interests.

2. Focus on the "how" and "why."

3. Write out the post.

4. Filter it through your big goal.

All it takes is a small mention of your goal to make that post impactful and desirable enough to make another person follow you.

3. Establish Authority With a Digital Asset

At this point, you're writing quite a few posts.

You should review their performance every week to see which ideas did better than others.

You can either look for better writing or more engagement.

If you read over a post of yours and you really like how you wrote that idea, save it for later.

If it just got a lot of engagement, then just save that for later as well.

From those ideas, you want to make the most of those ideas.

Turn them into longer form content like a thread or newsletter.

Rewrite that post from multiple angles to keep getting engagement.

Bake that topic into your writing and make it a part of your brand.

If that topic continues to do well for you create a digital asset around it.

Create a free product, pin a thread or carousel to your profile.

Write it down as a potential starting point for a digital product.

When you create a free product that has all of the information based on a skill or interest, then you don't really need to talk about it as much.

You can start to incorporate more of your interest and lead people to the free product.

Same thing with a digital product. 

Plug it often so that people become more interested in the product or the free guide.

This way they can download it and have all of that info from you.

Step 4: Build a Portfolio of Income Sources

Take Dan for example,

Even though he started out in web design, that didn't stop him from talking about self-improvement, spirituality, emotional management, productivity, etc.

It also didn't stop him from building more products.

As his audience grew, thanks to attracting people with big goals and people that just want more out of life,

He was able to pivot out of web design into writing, marketing, consulting, productivity, and branding.

You can frame and position almost anything that you talk about, any interest or skill towards a beginner level audience to help them understand the importance of it and how it can benefit their life.

Here's a little checklist that will help you implement this:

- Launch products based around the topics that do well for you and become a stable part of your brand.

- Monetize with courses, cohorts, templates, systems, tutorials, or whatever else will help people achieve a smaller goal that helps them get a few steps closer to the big goal

- Every 3-6 months launch at least one free product and one paid product until you have a brand and business you are satisfied with.

- Once you have cashflow, then you can consider building a product that requires capital and a large audience of people to sell.

That's it! If you enjoyed this, make sure to:

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Here's the link to the original YT video that inspired me to write this by @thedankoe

https://shorturl.at/E6Kdn