Kelly Chance
1y ago
The internets most valuable skill:
Copywriting.
But colleges charge you 60k and still do a terrible job teaching it.
Instead, here are 4 skills that cost you nothing to learn and will save you hundreds of hours:
1/6
Kelly Chance
1y ago
1. Writing & Grammar
As a copywriter, it's important to know basic grammar and writing skills.
Without them, you'll make mistakes and confuse the reader.
Both of which take from your credibility.
I would:
- Take a writing course
- Learn basic grammar
- Write & get feedback
2/6
Kelly Chance
1y ago
2. Research Abilities
80% of copywriting is researching your target audience.
It's about saying the right thing to the right person.
And the only way to do that is to research their:
- Problems
- Questions
- Roadblocks
- Desired results
Then take that & use it in your copy.
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Kelly Chance
1y ago
3. Marketing Knowledge
It's obvious that a copywriter needs to know basic sales & marketing principles.
Why? Because copywriting is marketing in text form.
You're selling with words.
Learn:
- The buyers journey
- Storytelling
- Consumer behavior
- Features -> Benefits
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Kelly Chance
1y ago
4. Creativity & Adaptability
To stand out as a copywriter, you need to be creative and adaptable.
The more creative you are, the better ideas you will come up with.
And if you can adapt, you'll always be safe.
Even with A.I
So unleash your creativity & adapt to new advances.
5/6
Kelly Chance
1y ago
That's a wrap! Here's a quick recap:
1. Learn proper writing and grammar skills
2. Learn how to conduct market research
3. Learn basic marketing & sales principles
4. Learn how to be creative and adaptable
If you enjoyed this and want more - Make sure to follow @TheKellyChance
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