Sageship Coach, Daily Digital Writer (1000+ Articles), Speaker | Faith, Family, Freedom, Future | Award-Winning Creator: Sageship & Legendary Leadership | #1 Creator: Typeshare & Vocal (2 Communities)
We've all heard the phrase, "Start with Why".
It seems like great advice, but "why" is it that there are so many examples of a great "why" not working?
80% of businesses fail in their first 5 years, and a large chunk of those have an AMAZING "Why". Their products have the ability to change the world! Their services have the capacity to help the lives of so many!
I have had conversations with people that have had these "game-changing" products and services, and I have found them 5-10 years later having achieved NOTHING.
The Problem Isn't "Why", It's "Who"
The "Why" only works if others believe the "Who" can actually do it.
If YOU are not an Exemplar, people won't buy into your "Why".
If people don't believe in who YOU are, then the "Why" will never matter.
Worse, if YOU don't believe COMPLETELY in yourself, others will sense that. (There is some awesome work in Neurocardiology that shows this happens, scientifically, even if you say all the "right things")
What does it take to become the right, "Who"?
• Having an understanding of your Psychophysiology
• Having enough Mg-ATP (aka Energy) to accomplish the Why
• Understanding how to properly use currently available resources to achieve the Why
• Getting the right help from the right people