The biggest predictor of one product company is the number of tests you run per week.

Here is how to set up and run a useful test:

Pick the short term goals that... 

• ... support a broader mission and goals.

• ... give you the most leverage if successful.

• ...solve a problem that you can accurately pinpoint.
  

Communicate specifics to everyone involved  

• Give context about why the goal is important 

• What is the current state and what is the desired state?

• What is the time frame (2-6 weeks)?
  

Focus resources

• Limit short-term goals to one goal per person

• The goal owner needs to be someone who believes these are possible
  

Use proven processes

• Generate Ideas – Create “Experiment Doc” including hypothesis

• Give a score from 1-10 for Impact, confidence and ease for every hypothesis

• Choose an experiment and pitch it to the team

• Decide based on resources and expectations
  

Testing and Results

• When running a test, keep the goal top of mind 

• Analyse the test and share the results.

• Measure the impact on the goal through quantitive analysis plus qualitative feedback.
  

Repeat.

Resource: Hacking Growth, book by Morgan Brown and Sean Ellis.