Wakato Kuroda 🚢
1y ago
For me, Alex Hormozi stands out as the first to simplify complex business concepts into plain speech.
His Value Equation has helped me understand why I've bought courses and programs in the MMO niche.
Their sales messages make their offerings seem extremely valuable by:
1/7
Wakato Kuroda 🚢
1y ago
Increase the Perceived Likelihood of Achievement:
They present stories of people like Jenn, a single mother of three working full-time, who succeeded in the program.
However, it's often overlooked that she had an exceptional background in sales.
2/7
Wakato Kuroda 🚢
1y ago
Time Delay:
Claims like "You can achieve this in 3 months" are common.
They say: Roy, for instance, managed it in just three weeks.
But, this often ignores the fact that he already had a huge following.
3/7
Wakato Kuroda 🚢
1y ago
Effort & Sacrifice:
Here, they're honest enough not to claim it's very easy.
They typically state it's not easy, but it's not too difficult if you are diligent.
This piques my studiousness and curiosity.
4/7
Wakato Kuroda 🚢
1y ago
While Dream Outcomes are cliché:
- Location (Work from anywhere, hinting at the freedom to travel the world.)
- Money (Potential earnings of more than $10K/month.)
- Passion (The possibility of escaping work you dislike.)
- People (The ability to do this solo.)
5/7
Wakato Kuroda 🚢
1y ago
Viewing sales pages through the lens of a marketer is crucial for discerning the true value and feasibility of what's being offered.
Here's my take:
6/7
Wakato Kuroda 🚢
1y ago
Time Delay:
Significant results usually take 2 to 5 years, despite quicker promises.
Effort & Sacrifice:
Expect to dedicate every waking hour to achieve success.
Then, assess YOUR Likelihood of Achievement:
Compile all necessary success factors to evaluate the offer.
7/7