Wakato Kuroda 🚢
1y ago
#1: The Credo Technique
I’m exploring Gary Bencivenga's "Marketing Bullets."
He's called the "world's greatest living copywriter."
Did you know he shared 29 lessons online for FREE?
I'm ready to go down the rabbit hole with you (link to come).
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Wakato Kuroda 🚢
1y ago
What is "The Credo Technique"?
It involves clearly express your core beliefs in ads to attract and bond with like-minded individuals.
This technique allows you to STAND OUT by STANDING FOR something, rather than attempting to appeal to everyone.
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Wakato Kuroda 🚢
1y ago
Here’s what I think about the Credo Technique:
Instead of embracing the status quo and being boring, it's 10x more powerful to train your contrarian brain.
But how do you train it?
Here are the 4 tips (my favorite is Tip #4):
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Wakato Kuroda 🚢
1y ago
How to have contrarian thoughts:
Tip 1: Ask "WHY" 5 Times
When you hit a problem, ask "Why?" 5 times to get to the bottom of it.
It’s a way to uncover things most people miss.
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Wakato Kuroda 🚢
1y ago
How to have contrarian thoughts:
Tip 2: Question Basic Assumptions
Challenge the basics of what you know.
"What if we’ve got it all backwards?"
Asking this can lead you to fresh, unexplored ideas.
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Wakato Kuroda 🚢
1y ago
How to have contrarian thoughts:
Tip 3: Pre-Mortem Analysis
Pretend your project has failed.
"Why did it happen?"
This reverse look can reveal risks and how to dodge them.
It's a different way to think that can even surprise you.
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Wakato Kuroda 🚢
1y ago
How to have contrarian thoughts:
Tip 4: Think in Inversion
Don't look for ways to succeed.
Think about how you could fail.
This reverse thinking can show you unconventional paths to success by avoiding these pitfalls.
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Wakato Kuroda 🚢
1y ago
As promised, here's the link to Gary Bencivenga's "Marketing Bullets."
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