Let's face it, rejection from clients sucks, and it’s natural to take it personally.

I've learned Rejection Reversal from 21 years of entrepreneurship that will help you to turn the sting of rejection into business opportunities. 

As an entrepreneur, no teaches you to get what you want without the guesswork. No is a clear signal that tells you which direction you should go. The more , the faster you adjust and get what you want.

Unfortunately, rejection is discouraging if you haven't grown thick skin yet.

From a young age, most of us have been conditioned into fearful obedience, never to question no.

• We learned that no is an order.

• We learned that responding with no instead of perhaps or maybe is hostile.

• We learned that people-pleasing is better than being straightforward.

• We learned that receiving a no response to a request is a failure.

No is just a word; we can condition our mindset to use it to our benefit.

Here's how to use Rejection Reversal step by step:

Step 1: Counter the rejection with a mirroring question

Mirroring is your chance to find out precisely what the other person needs.

"Right now is not a good time."

Rejection Reversal: When would be a better time?

My all-time favorite response is, "Never is a good time."

Rejection Reversal: Perfect! Is it also never a good time to (capture 80% of return clients, 2x table turnovers at your restaurant, gain 5,000 new subscribers to your newsletter, save $1000 in monthly expenses)?

Step 2: Use research and trusted resources to support the credibility of your Rejection Reversal

It would help if you had researched or asked for as many referrals/testimonials as possible beforehand.

• Research, research, research! Knowing your competitors creates competitive intelligence for your marketing.

• Create a case study if you've already had one successful client.

• Ask for testimonials or referrals from colleagues and clients.

Your responses would sound like:

"Five of your colleagues are not using XYZ and are losing customers like you. Can I help you to differentiate yourself from them?"

"I've re-written your newsletter. I can do the same for your home page."

"This is a recent case study from a client similar to yours."

These are the most powerful:

"Here are three personal referrals from your colleagues."

"I've asked your colleague - my client -  to call if you need a personal referral."

I've gotten more clients this way than any paid advertising could buy.

Step 3: Use Role Reversal to help your potential clients to help themselves

Continue discovering pain points. 

Once you've gained their trust, keep at it by uncovering more ways to help them.

This step is the most powerful because this is when you teach your clients to help themselves.

When clients can reiterate their understanding of your service or product, you've helped them to help themselves.

Client: "I can save $1000 per month by first doing ABC of Step 1, then doing XYZ of Step 2, and finally Step 3 by investing back into ABC."