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Anna Seabourne

3y ago

Helping introverts to realise their quiet advantages in company.

Looking to increase your charisma? Here's the scientific formula for it
Anna Seabourne

If a charismatic person is alone in a locked room, are they still charismatic?

On their own, probably not. It takes 2 to tango, as they say. Charisma needs a second person to perceive the other as charismatic.

What does charisma look like?

We all know it when we see it: Dolly Parton has it, Jamie Oliver has it but singer Van Morrison famously does not.

So, what is it?

According to Professor Susan Fiske of Princeton University, charisma comprises 2 traits: warmth and competence.

  • Warmth Being friendly and kind with others [To be explored in a later essay]

  • Competence Doing something well

To assess your competence in the moment, ask yourself:

  1. What am I here to do?

  2. What do others expect from me?

  3. What do I have to do to achieve 1 and 2?

  4. How will I know when I have achieved 1 and 2?

Charisma looks different on each of us. Focus on being your best version of warm & competent, and not a copy of someone else.

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