Social Justice

I write about antiracism, active bystander intervention, thought leaders in activism, and DEIJ in educational institutions.

Ghostwriting & Online Impact

I write about how social media, email funnels, and newsletters can scale your impact on community & guide followers to your offerings.

Teaching Social Studies

I write about designing your classroom, curriculum, assessment, and management to align with your central goals as an effective educator.

Personal Growth

I write about the challenges of embodying your best self and showing up as a community member.

Traveling & Living Abroad

I write about my experiences living & thriving in non-English speaking countries, cultural immersion, and how to travel like a pro.

Build in Public

The public asset that I'm creating and experimenting with as an educator, ghostwriter, and entrepreneur.

Introductions

These posts show who I am, what I do, and why I do it. They help me engage with followers and friends (especially new ones). They create public accountability when I share a new intention, habit, or project with the world - and need to follow through with my promises.

Pitch in Public

This is a shout out to a creator, prospect, or organization that I admire and want to help. I share my perspective on how they can better educate or connect with their audience through effective funnel building and copywriting strategies.

Announcement

I use this type of post to share that I have a new offering that is going to launch soon to build anticipation and engagement.

Social Proof

I will spotlight a person who gave me praise and share their testimonial.

The Client Case Study

I dig deep into my fulfillment projects with past & present ghostwriting clients, getting specific about the positive (or negative) outcomes they've experienced, the concrete action steps we took, and what it all means for readers who are navigating similar challenges.

Transformation

I will talk about my own journey, the actions I took, the choices I made, the consequences of them, and how I'll move with intention going forward as I continue to evolve (personally and professionally).

The Soft Sell

Public Asset Breakdown

Proof of Competence

Category Opinion

Curation