We get lots of people asking us what we're about: this essay is our way of trying to explain it.

It's hard to summarise what we do in 5 main points but we'll try.

Now, let's dive in.

#1: Positive Disruption

Both words matter - it's not just accepting the status quo - it's disruptive; not just disruption for the sake of it - it's intended for good.

Netflix, Uber, Bitcoin, Waze, Amazon, Tesla - they all changed their sectors irrevocably. We think that education needs disrupting positively.

#2: Deliberate Innovation

It matters that we have good intentions and then come up with good ideas.

Solar power, electric cars, oatmilk, NFTs - they all revolutionised existing practices in a way that made a difference. We think that we must check intentions in education and then innovate.

#3: Curiosity

It matters that we find ways to assess and measure - in all areas of education.

Formative, for not just of learning, ongoing, deliberate, personalised, criterion-referenced - and it's not just for league tables or exam results either. We think that educational assessment needs to find its purpose.

#4: Cultural Transformation

Again, both words matter - common vision, shared values, agreed norms, accepted behaviours all need a radical approach.

Brené Brown said, "Everyone wants transformation but no-one wants to change." Education culture can be toxic and overbearing. We think the system needs an overhaul.

#5: Diverse Inclusion 

It matters that everyone matters, but not with a one-size-fits-all approach.

Race, gender, sexuality, ability, access to technology - we must ensure that diversity is celebrated and that there is a space for genuine inclusion. That's not making everyone the same. We think that education must do lots more to support difference.

And this is just the start...