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Jose Casal

1y ago

I write about Business Agility, Leadership, Coaching, FlightLevels, Kanban & Learning. Executive coach, mentor and trainer. Founder of Actineo Consulting. Pronouns: he/his

I Fired my Main Client in 2023. My Plan for 2024 is to Focus on Product Development.

I fired my main coaching client at the end of 2023. Given the economic head-winds,. am I going mad? Well, it depends on what I do in the next 9 months of intentional non-billable work :-)

Quick background

I have spent the last 8 years working continuously delivering training and coaching. During these years, I have taken annual mini-retirements of 6-8 weeks, but I have had no capacity to dive into any of the product development ideas we have at Actineo.

So, at the end of last year I decided that I needed to reclaim my time and rejected the opportunity to continue working with my biggest coaching client.

Plans for 2024

Doing ship30for30 was the first thing I wanted to do. I had been postponing it for 2 years and I finally decided this was the time. This is post 33 of 30 :-)

What's next? I am keen to work on the following product ideas we have at Actineo:

• Create a self-paced introductory course on Business Agility.

• Write a guidance book on Business Agility based on our experience.

• Develop a self-coaching Business Agility tool based on Flight Levels.

• Provide workshop and conference materials to introduce Business Agility.


I'll share more thoughts on each one of these in the next few days. I would love to hear your thoughts on these product ideas.

Am I really planning to do no billable work? Yes. Unless...

• There is an opportunity in Finland (where I live) that allows me to do more sustainable work.

• Someone contacts me with an irresistible proposal that can't wait until September.

• There is an opportunity to do some work that directly benefits our product ideas.

Curious? Stay tuned the next few days.

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