If you've ever said or thought "Digital marketing is so easy. You get to play on social media all day" you could not be more wrong.

Digital marketing is so much more than "playing on social media". There are methods, techniques, and skills that come into play. Personal social media can be carefree and fun, but when it's your job, it becomes another beast entirely.

As someone who has been working in this field for half a decade, I'm tired of the disrespect.

Digital Marketing is Easy

Digital marketing is so much more than social media. It encompasses social media, email marketing, graphic design, video production, photography, copywriting, web design, and so much more.

Crafting a cohesive consistent message across the internet in the voice of a brand is time consuming and difficult, especially if the brand is not your own.

It takes years of hard work and practice to be proficient in all the afformentioned skills on top of learning to adapt the voice of a brand to those skills.

Respect Your Digital Marketing Friends and Teams

The digital marketing landscape is a forever changing environment and what worked yesterday won't always work today.

In most career paths, new techniques are not announced every few days. There can be courses around best practices that apply 5, 10, 20 years down the road.

Social media algorithms and best practices change weekly. So before you downplay the profession remember:

Digital Marketers Must Think On Their Feet.

Digital Marketing Skills Are Transferrable. 

Digital Marketing Influences Modern Business Decisions

While on the surface, the job looks easy, there is more beneath the iceberg. Digital marketers deserve respect.