Your e-mail signature is often your first personal digital impression, beyond the initial email.

An outdated or sloppy email signature could make or break a connection. Your email signature should be updated, informative, and provide clear instructions on how you can be reached.

Make Sure Your Email Signature is Updated

An outdated email signature is a great way to lose a potential client or contact.

If your company has a standard logo, make sure you're using the most recent version. If you have a photo, make sure it's recent.

Keep Your Recipient Informed

Some companies ask employees to provide a slogan, mission statement, or logo in their email signature as a free advertisement

If this is the case, please make sure you're using the correct message. It's ok to have these things, just make sure they are current.

Provide Clear Communication Instructions

Let your contact know the best way to get in touch or respond.

Clearly state your email address, phone number with extension, website, office hours, etc. We like to give folks the benefit of the doubt but reminding them one more time won't hurt.

The Little Things Make a BIG Difference

These things may seem small and insignificant, but can help you stand out in the sea of someone's inbox. Don't craft an amazing email and drop the ball at the signature.