You’ve likely felt frustrated with NFTs, DAOs, and most things web3.
Or maybe you’ve felt too intimidated to even bother. While we're in the Wild Wild West of web3, makers of DAOs and NFT projects can intentionally design their experiences to be welcoming and engaging. It helps to map the 5Es of the user journey, on emotional and experiential levels.
To illustrate the 5Es, we'll center examples around buying and minting NFTs:
ENTICE
How will someone hear about the project?
In what ways can you get someone excited? For example, I ignored NFT chatter in my Twitter feed until ConstitutionDAO launched. Seeing a DAO mobilize and fundraise so much so quickly intrigued me enough to contribute.
ENTER
What will the first impression be for new members of the project?
My first NFT was a CryptoCoven. After engaging with helpful people on Twitter to learn more about the project, I was enamored by CryptoCoven's website with its fantastically written lore and useful minting guide.
ENGAGE
How will you design the "main event" and interactions of the experience?
If you were buying an NFT for the first time, you'd find the experience confusing unless you had guidance from a community like CryptoCoven. OpenSea is overwhelming. Discords are disorienting. Projects can do better.
EXIT
How can you end the experience on a positive note?
When you mint an NFT from a project's site during a pre-sale or public sale, it's thrilling to await the artwork's reveal. The experience could be even better if there were a safe and easy way to trade NFTs to ensure the one you own personally resonates.
EXTEND
How can you extend the experience with a meaningful object or service?
Poolsuite extended its Executive and Pool Member NFTs by integrating with Apple Wallet so the membership cards can be scanned "to unlock a wealth of experiences" including IRL events. Several other projects are building in post-minting utility (and FOMO!).
What other web3 projects have done these five experience design stages well? How could other projects improve?