Selim Uysal

Selim Uysal

/selimuysal

Selim Uysal

Newsletter & Email Course Specialist 📧 | Helping productivity experts grow their audience through newsletters and educational email courses. 🚀

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Selim Uysal

1w ago

Yesterday someone shared a psychology webinar link in a WhatsApp group. The registration link lived only on Instagram.

I don't have an Instagram account, so tracking down the link took ten minutes of fighting login walls. Most potential clients won't spend ten minutes; they just move on.

If you run a business or service, relying entirely on one closed platform is a massive conversion leak.

At least one destination needs to be completely open and owned:

→ An email newsletter, so your audience doesn't depend on algorithms

→ A direct link anyone can access without an account

→ Presence on a primary network where your buyers actually spend time

Tools make pushing content everywhere take seconds. But showing up and engaging takes real focus.

You don't need to be everywhere. But you do need an owned asset where nobody needs a login just to hear from you.

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Selim Uysal

1w ago

The biggest reason people quit building new habits after three days isn't lack of discipline.

It's friction.

We treat new habits like massive production events instead of micro routines.

We wait for the perfect 30-minute block, the ideal mood, and zero distractions. When life gets messy, we drop the habit completely.

To make consistency realistic:

1. Lower the bar drastically. Don't commit to 30 minutes. Commit to 2 minutes. One thought, one rep, one sentence.

2. Remove the startup drag. Leave tools open and ready so starting requires zero setup friction.

3. Anchor it. Tie the tiny action to something you already do daily without thinking.

A messy 2-minute routine you actually complete beats the flawless 30-minute system you abandon by Thursday.

Lower the bar until quitting feels harder than doing it.

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Selim Uysal

2w ago

October 14, 2026
@selimuysal
Everyone says: Be on every platform.I chose two instead
Yesterday someone shared a psychology webinar in a WhatsApp group. The registration link was only on Instagram.
I don't use Instagram, so it took me ten minutes to find it.
Most people won't spend ten minutes. They'll just move on.
I see this a lot. Coaches, therapists and workshop hosts, but also SaaS companies and much bigger brands.
Everything goes on one platform, often Instagram, and the numbers look great. Hundreds of likes, sometimes thousands.
But likes don't tell you how many of those people pay for your services.
And many of them ignore LinkedIn or email completely, even though that's where a lot of their best leads are.
So yes, they should be in more than one place, and at least one of those places should be their own:
→ A newsletter, so interested people don't depend on an algorithm
→ A link anyone can open without an account
→ Maybe LinkedIn or YouTube
But being reachable in more than one place isn't the same as being everywhere.
Tools like Buffer and Typeshare make it easy to publish one post to several platforms. Same with Postiv AI, which I use for LinkedIn. It can post to X too. I still don't.
Publishing takes seconds. Showing up doesn't. Each platform needs you to check it, reply to comments, engage with others and build a strategy that fits it.
Two days ago I wrote that if you don't choose what you give up, something gets given up anyway. Platforms work the same way.
So I've made a clear choice for my own work:
→ LinkedIn for conversations
→ My newsletter, because that's the list I own and no algorithm decides who sees it
→ YouTube next, when I'm ready to do it properly
Dickie Bush and Alex Hormozi give the same advice: go deep on one platform before you spread yourself too thin.
How many platforms are you on? And more importantly, are your paying clients in the same place as your likes?
P.S. This came up on our Ship 30 for 30 live call yesterday too.
Day 4 of Ship30 October Daily Writing Challenge
Selim Uysal
@selimuysal
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Selim Uysal

2w ago

A lot of people are canceling their SaaS subscriptions right now.

Specifically: newsletter platforms, as beehiiv adjusted their pricing.

I did the exact opposite this morning.

I upgraded my beehiiv account to the highest plan (Pro, formerly Scale).

Why?

Because saving a few tens or hundreds of dollars misses the real point of running an email list.

If you have even 1,000 subscribers and can't generate enough revenue to cover the platform hosting them, the pricing isn't your core bottleneck.

Either you're using the wrong platform for your needs, or there's a disconnect in your business model.

You don't need to sell ad spots, chase sponsorships, or lock content behind paid subscriptions. But with 1,000 engaged readers, there are dozens of ways to generate revenue—services, digital products, consulting, or backend offers—that easily cover the platform and then some.

I use beehiiv for my newsletters, and it has been one of the best decisions I've made for building something sustainable outside my main work.

If you are serious about building a content business you actually own rather than renting space on someone else's platform, the tool you build on is an asset, not an overhead to panic over.

Cutting software costs won't fix a business model that isn't monetizing. Focus on the model first.

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Selim Uysal

3mo ago

One LinkedIn tool that didn't lose me on onboarding among 10 others.
by Selim Uysal

I've tested more than 10 LinkedIn tools in the past few months. Most of them lost me during onboarding.

One of them didn't, and I want to explain why I'm still using it.

First, the reason I needed it at all. Commenting is one of the highest-leverage activities on LinkedIn.

Comment on someone's posts a few times, and by the time you message them, you're not a stranger. They've seen your name; they know how you think. The connection request almost accepts itself.

I've known this for years. I still couldn't do it consistently. One good week, then two weeks of silence. And nurture doesn't work in bursts; it works through repetition.

Extrovert fixed the consistency part. It finds posts from people I care about and drafts a comment in my voice. I edit, improve, or rewrite completely, then approve. 𝗡𝗼𝘁𝗵𝗶𝗻𝗴 𝗴𝗼𝗲𝘀 𝗼𝘂𝘁 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗺𝗲. Editing a draft takes 30 seconds. Starting from a blank box took 5 minutes, which is exactly why it kept not happening.

The onboarding was the easiest I've had in this category. Set up in minutes, plus they run a free live onboarding session every week where you can ask questions and hear how other users run their workflows. I've rarely seen that from a SaaS at this size.

Last week they also shipped an AI agent inside the product. I asked it a slightly rude question: "What's the difference between you and my own Claude connected over MCP?"

Its answer: none. It is Claude, with direct access to my Extrovert setup. No invented proprietary AI, and they say so openly. I respect that more than any feature.

The agent handles the part that used to be painful: it reviews your campaigns, tunes your Context and Style so drafts actually sound like you, and manages your prospect lists.

You describe what you want, it configures it.

𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘁𝗿𝘆 𝗶𝘁, 𝗹𝗶𝗸𝗲 𝗼𝗿 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 "extrovert", 𝗜'𝗹𝗹 𝘀𝗲𝗻𝗱 𝗶𝘁 𝘆𝗼𝘂𝗿 𝘄𝗮𝘆!

Which tool finally made commenting stick for you, or are you still doing it manually?

Read and comment on LinkedIn;

https://www.linkedin.com/posts/selimuysal_ive-tested-more-than-10-linkedin-tools-in-share-7484906631852646400-N6rx/

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Selim Uysal

3mo ago

Why lead magnets?
by Selim Uysal

Because a good post gets you likes. A good lead magnet gets you conversations.

  • Your reach turns into contacts instead of vanity numbers. Every comment is a raised hand, and the DM that follows is a warm conversation, not cold outreach.

  • The mechanic feeds itself. The CTA drives comments, comments push reach, reach brings more comments.

  • You give something real before you ask for anything. Trust first, pitch later or never.

  • One post keeps working after you close the laptop. The DMs go out whether you're online or not.

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝘆 𝗮𝗹𝗺𝗼𝘀𝘁 𝗲𝘃𝗲𝗿𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗼𝗻 𝗵𝗲𝗿𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝘁𝗵𝗲𝗺.

And I watch around 100 lead magnets run on LinkedIn every single day. Here's what the last 24 hours looked like:

  • Top post: 1,446 comments (Amazon listing images, hyper-specific)

  • A financial modeling guide for analysts: 987

  • Generic "AI prompts for everyone" packs: mostly under 200

Same format, same mechanic, 10x difference. The winners aren't better written. They're narrower. A specific person with a specific job sees their exact problem in the first line.

𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗹𝗲𝗮𝗱 𝗺𝗮𝗴𝗻𝗲𝘁 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲, 𝗮𝗻𝗱 𝗲𝗻𝗱 𝘂𝗽 𝘄𝗶𝘁𝗵 𝗮 𝗹𝗲𝗮𝗱 𝗺𝗮𝗴𝗻𝗲𝘁 𝗳𝗼𝗿 𝗻𝗼 𝗼𝗻𝗲.

I put the top 100 lead magnets running on LinkedIn right now into one live library, real posts with real numbers, so you can see what's working in your niche before you build one.

𝗖𝗼𝗺𝗺𝗲𝗻𝘁 MAGNETS 𝗮𝗻𝗱 𝗜'𝗹𝗹 𝘀𝗲𝗻𝗱 𝘆𝗼𝘂 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸.

Read and comment on LinkedIn: https://www.linkedin.com/feed/update/urn:li:ugcPost:7481697398902415360/

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Selim Uysal

9mo ago

beehiiv just dropped their "State of Newsletters 2026" report.
by Selim Uysal

Some highlights:

→ 28 billion emails sent in 2025

→ 255 million unique readers reached

→ Open rates at 41%+ (up from 37% in 2024)

→ Paid subscriptions grew 138% year over year

→ Median time to first dollar: just 66 days

The takeaway?

Email isn't dying. It's thriving.

While social platforms battle algorithm changes and AI-curated feeds, newsletters keep doing what they do best:

Reliably reaching people who actually want to hear from you.

More insights coming on this.

📖 Full report: https://www.beehiiv.com/blog/the-state-of-newsletters-2026

—

Ready to start your newsletter or move it to beehiiv?

👉 selimuysal.link/beehiiv

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Selim Uysal

10mo ago

The 5 Books That Actually Changed How I Build Habits
by Selim Uysal

I've read dozens of books on habits, but these 5 fundamentally changed how I actually live:

1. The 7 Habits of Highly Effective People - Stephen R. Covey. The classic that goes beyond habits into principles. The ultimate framework: Dependence → Independence → Interdependence. Covey teaches paradigm shifts, things like "begin with the end in mind" and "seek first to understand." Filled with touching stories that stick with you. This isn't just about building routines; it's about building character and a principled life.

2. Atomic Habits - James Clear. The most practical habits book ever written. Identity over outcomes. Systems over goals. Clear's philosophy: don't aim to read more books, become a reader. The four laws of behavior change make it actionable from day one. Small changes, massive results.

3. The Power of Habit - Charles Duhigg opens with the incredible story of Lisa, who transformed from debt, smoking, and chaos to completely turning her life around. The book breaks down into three parts: how individuals change habits, how organizations do, and how societies shift. The cue-routine-reward loop explained brilliantly.

4. Tiny Habits - BJ Fogg, Stanford psychologist who mentored founders of companies that became giants (Instagram, etc.). His BJ Fogg Behavior Model (B=MAP: Behavior = Motivation + Ability + Prompt) is groundbreaking. Start absurdly small, after I brush my teeth, I'll floss one tooth, then let it grow. If you want the research AND the startup application, this is it.

5. Good Habits, Bad Habits - Wendy Wood. Unlike other books, Wood dedicates serious time to breaking bad habits, not just forming good ones. The science of context, friction, and why habits stick (or don't). Less "motivational," more psychological depth.

Want my key takeaways from all 5 books? I created a free email course breaking down the best insights from each: books.dailyhabits.blog

Which of these have you read? Which should I add to my list?

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Selim Uysal

10mo ago

𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗡𝗲𝘅𝘁 𝗔𝗰𝘁𝗶𝗼𝗻
by Selim Uysal

I ran 15 km on Sunday.

But here's the thing, I almost didn't go.

No energy. No willpower. Didn't feel like it.

So I didn't focus on "running 15 km."

I focused on the 𝗻𝗲𝘅𝘁 𝗮𝗰𝘁𝗶𝗼𝗻.

→ Just get to the running store where my group meets.

That's it. Nothing more.

Once I was there, a new goal:

→ Just start running.

Then:

→ Just make it to 5 km.

At 5 km, some turned back to complete their 10 km.

I decided to continue.

15 km done.

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗼𝘃𝗲𝗿 𝗴𝗼𝗮𝗹𝘀.

James Clear talks about this, goals are overwhelming, systems are actionable.

David Allen calls it the "next action" in Getting Things Done, the smallest physical step you can take to move forward.

Two things made Sunday possible:

𝟭. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆, the running group was waiting.

𝟮. 𝗡𝗲𝘅𝘁 𝗮𝗰𝘁𝗶𝗼𝗻 𝗳𝗼𝗰𝘂𝘀, I never thought about 15 km until it was done.

Stop thinking about the whole staircase.

Just take the next step.

—

What's one thing you've been overthinking that just needs a first step?

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Selim Uysal

10mo ago

Ship It Before It's Perfect

People ask me how to start a newsletter.

Then they wait.

For the perfect niche.

For the perfect name.

For the perfect system.

For the perfect time.

They schedule meeting after meeting.

They rework the strategy over and over.

Meanwhile, nothing gets published.

Here's what I know: 𝗜'𝘃𝗲 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝟱𝟬𝟬+ 𝗮𝘁𝗼𝗺𝗶𝗰 𝗲𝘀𝘀𝗮𝘆𝘀 𝗼𝗻 𝗧𝘆𝗽𝗲𝘀𝗵𝗮𝗿𝗲.

Are they all perfect?

No. Some are rough. Some I'd rewrite today.

But they're 𝘀𝗵𝗶𝗽𝗽𝗲𝗱.

If I had waited for perfect? I'd probably have 10 posts. Maybe less.

𝗧𝗵𝗲 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝗶𝘀𝗻'𝘁 𝘁𝗵𝗲 𝘄𝗿𝗶𝘁𝗶𝗻𝗴.

It's the overthinking.

→ "What if no one reads it?"

→ "What if it's not good enough?"

→ "What if I pick the wrong topic?"

None of that matters if you never hit publish.

The best newsletter is the one that exists.

Ship it. Learn. Improve. Repeat. Perfection is a trap.

Progress is a practice.

—

→ 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗼𝗽 𝘄𝗮𝗶𝘁𝗶𝗻𝗴? 𝗙𝗿𝗲𝗲 𝟱-𝗱𝗮𝘆 𝗰𝗼𝘂𝗿𝘀𝗲: http://startyournewsletter.today/

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Selim Uysal

10mo ago

Ship It Before It's Perfect

People ask me how to start a newsletter.

Then they wait.

For the perfect niche.

For the perfect name.

For the perfect system.

For the perfect time.

They schedule meeting after meeting.

They rework the strategy over and over.

Meanwhile, nothing gets published.

Here's what I know:

𝗜'𝘃𝗲 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝟱𝟬𝟬+ 𝗮𝘁𝗼𝗺𝗶𝗰 𝗲𝘀𝘀𝗮𝘆𝘀 𝗼𝗻 𝗧𝘆𝗽𝗲𝘀𝗵𝗮𝗿𝗲.

Are they all perfect?

No. Some are rough. Some I'd rewrite today.

But they're 𝘀𝗵𝗶𝗽𝗽𝗲𝗱.

If I had waited for perfect?

I'd probably have 10 posts. Maybe less.

𝗧𝗵𝗲 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝗶𝘀𝗻'𝘁 𝘁𝗵𝗲 𝘄𝗿𝗶𝘁𝗶𝗻𝗴.

It's the overthinking.

→ "What if no one reads it?"

→ "What if it's not good enough?"

→ "What if I pick the wrong topic?"

None of that matters if you never hit publish.

The best newsletter is the one that exists.

Ship it. Learn. Improve. Repeat.

Perfection is a trap. Progress is a practice.

—

→ 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗼𝗽 𝘄𝗮𝗶𝘁𝗶𝗻𝗴?

𝗙𝗿𝗲𝗲 𝟱-𝗱𝗮𝘆 𝗰𝗼𝘂𝗿𝘀𝗲: http://startyournewsletter.today/

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Selim Uysal

10mo ago

𝗦𝗵𝗶𝗽 𝗜𝘁 𝗕𝗲𝗳𝗼𝗿𝗲 𝗜𝘁'𝘀 𝗣𝗲𝗿𝗳𝗲𝗰𝘁
by Selim Uysal

People ask me how to start a newsletter.

Then they wait.

For the perfect niche. For the perfect name. For the perfect system. For the perfect time.

They schedule meeting after meeting. They rework the strategy over and over.

Meanwhile, nothing gets published.

Here's what I know:

𝗜'𝘃𝗲 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝟱𝟬𝟬+ 𝗮𝘁𝗼𝗺𝗶𝗰 𝗲𝘀𝘀𝗮𝘆𝘀 𝗼𝗻 𝗧𝘆𝗽𝗲𝘀𝗵𝗮𝗿𝗲.

Are they all perfect? No.

Some are rough. Some I'd rewrite today.

But they're 𝘀𝗵𝗶𝗽𝗽𝗲𝗱.

If I had waited for perfect?

I'd probably have 10 posts. Maybe less.

𝗧𝗵𝗲 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝗶𝘀𝗻'𝘁 𝘁𝗵𝗲 𝘄𝗿𝗶𝘁𝗶𝗻𝗴.

It's the overthinking.

→ "What if no one reads it?"

→ "What if it's not good enough?"

→ "What if I pick the wrong topic?"

None of that matters if you never hit publish.

The best newsletter is the one that exists.

Ship it. Learn. Improve. Repeat.

Perfection is a trap.

Progress is a practice.

—

→ Ready to stop waiting? Free 5-day course: startyournewsletter.today

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Selim Uysal

10mo ago

𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝘃𝘀 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻
by Selim Uysal

We've never been better at planning.
Journals. Weekly reviews. Monthly goals. Yearly plans. New Year's resolutions.

Apps for everything.

And yet…

This morning I planned to wake up early.
I had it all figured out last night.

What I'd do. When I'd start. How productive I'd be.
Then the alarm went off.

I woke up. But I couldn't get up.
Sound familiar?

𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗶𝘀𝗻'𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴.
It's execution.
Three things stop us:

𝟭. 𝗧𝗮𝗸𝗶𝗻𝗴 𝗮𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝗵𝗮𝗿𝗱.
Thinking about it is easy. Doing it is uncomfortable.

𝟮. 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗴𝗮𝗽.
You plan like the person you want to be.
But you act like the person you currently are.

𝟯. 𝗡𝗼 𝗲𝗻𝗲𝗿𝗴𝘆.

You can have the best plan in the world.
But if you're exhausted, burnt out, or drained, nothing happens.

The real skill isn't making better plans.
It's closing the gap between what you plan and what you do.

—
Which one holds you back the most?

(Check out my free email course on habit books; books.dailyhabits.blog)

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Selim Uysal

10mo ago

Stop debating platforms. Start publishing.
by Selim Uysal

The #1 reason people don't start a newsletter? They're stuck comparing tools.

"Should I use Beehiiv or Substack?" "Is Kit better for automations?" "What if I pick the wrong one?"

Here's the truth: all three work. Successful creators use each of them.

Quick breakdown:

Beehiiv: All-in-one with monetization, referrals, and full control. You own your list. My personal pick.

Kit (formerly ConvertKit): Best for automations and selling digital products. Creator-favorite for years.

Substack: Easiest to start, built-in discovery, but less control over your list.

Pro tip: You can combine them. Use Substack for visibility and network effects, then funnel subscribers to Beehiiv or Kit where you own the relationship.

But here's what matters most:

The best platform is the one you actually use.

Pick one. Write your first issue. Hit send.

You can always switch later. You can't get back the months you spent overthinking.

→ Ready to stop waiting? I built a free 5-day email course to help you launch: startyournewsletter.today

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Selim Uysal

10mo ago

Don't Take Advice From People You Wouldn't Want To Trade Places With
by Selim Uysal

Everyone is an expert online.

Open Instagram or LinkedIn and everyone's winning. Everyone's crushing it. Everyone has the answers.

But here's the question you should ask before taking anyone's advice:

Would I actually want their life?

Not the 1% they post about. The whole thing. The relationships. The stress. The trade-offs they made to get where they are.

Because if you wouldn't trade places with them, why are you letting their advice shape your decisions?

This applies everywhere. Business. Relationships. Career. Life.

Someone posts about working 80-hour weeks and scaling to 7 figures. Sounds amazing. But you don't see the burnout. The failed relationships. The health issues. The parts they don't post.

Someone gives you relationship advice but their own relationships are a mess. Why are you listening?

Here's what psychology tells us: We're wired to seek social proof. We look at what others are doing and assume it works. But social media shows us a curated highlight reel, not reality.

The "success" you see is 1% of the picture. The other 99%, the struggles, the failures, the context that made their path work for THEM, is invisible.

And that context matters. What worked for them might not work for you. Different circumstances. Different values. Different trade-offs.

Everyone is struggling somewhere. Even the people who look like they have it all figured out.

The difference is some people are honest about it, and others aren't.

So before you take advice:

  1. Look at the whole picture. Would you actually want their life, not just the part they're selling?

  2. Consider the source. Are they where you want to be? Or just loud online?

  3. Know your context. Their path worked for them. That doesn't mean it's your path.

Choose your advisors carefully. Not based on their Instagram grid or their LinkedIn posts.

Based on whether you'd actually want what they have.

Who's someone whose advice you trust, and why?

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Selim Uysal

10mo ago

I Just Built My First App (In Hours, Thanks to AI)
by Selim Uysal

Today at work, I had a problem.

I needed to create bulk calendar events. Not one. Not two. A whole bunch.

I checked the tools I knew: AddEvent, addcal.co, etc. None of them did what I needed.

So I thought: what if I just... built it myself?

A few hours later, I had it: calendarevent.link

It's simple. It's v1. But it works.

You can:

  • Create multiple calendar events at once

  • Talk to AI and create events from your voice

  • Copy-paste a table and convert it to calendar events

This is my first real app. Built from scratch. And honestly? AI (Claude) made it so much easier than I ever thought possible.

I'm not a developer by training. But I had a problem, I had an idea, and I had the tools to make it happen.

Does that make me an indie maker now? I guess so.

If this sounds useful to you, try it out: calendarevent.link

And if you have an idea for an app but don't know where to start, DM me. Happy to help. Turns out building things is easier than we think.