There are a lot of ways to collect leads online—PDFs, webinars, quizzes, checklists, and free trials.

But did you know that free educational email courses consistently convert better than almost all other lead magnets?

Here’s why:

🔹 People actually engage with email courses. Unlike PDFs that get downloaded and forgotten, an email course shows up in their inbox daily, keeping them engaged.

🔹 Higher completion rates than webinars. A long webinar requires a time commitment upfront, while an email course is bite-sized and easy to consume.

🔹 Faster and easier than quizzes. Filling out a quiz takes 3-5 minutes—but writing your email and submitting it? Less than 10 seconds. Less friction = more conversions.

🔹 More trust-building than one-off downloads. A single PDF or checklist doesn’t build long-term engagement, while an email course nurtures your audience over several days, keeping them hooked.

🔹 Better conversion rates than static forms on your website. A simple “subscribe to my newsletter” form is easy to ignore. A free email course offers instant value, giving people a reason to sign up.

📌 Weirdest thing: Most people will actually finish a free email course—but almost no one will finish a free eBook or an online course.

Why? Because a drip-fed email course builds a habit—delivering small, actionable lessons instead of overwhelming the reader all at once.

💡 If you’re trying to grow an audience, a free email course isn’t just a lead magnet—it’s a trust-building machine.

🚀 Have you ever taken (or created) a free email course? What was your experience like? Share below!

🚀 Want to start writing online?
Join Start Writing Online (free email course) or the Ship 30 for 30 writing challenge!

📬 Want to launch your own newsletter?
Take my free email course at StartYourNewsletter.today or start immediately with a free Beehiiv account.

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♻️ Repost to help others discover the power of email courses.
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