Before you try to sell on social media ask yourself this:
Would you buy from someone you didn't already know and like? What if you didn't trust them? Or feel sure they were going to deliver on their promise?
I bet the answer is hell no!
Unfortunately, most businesses forget this when they use social media for marketing purposes.
How we make buying choices:
Before we will part with our hard-earned cash we need to know, like and trust the business we are buying from.
We rely on personal experiences & relationships.
We look for credible recommendations and referrals.
We keep an eye on businesses we might buy from.
Businesses have to give their audience everything they need to become future customers.
Here's how to do that on social media:
Step 1: Be visible
You need to be seen!
With conversion rates from organic social media as low 1%, it is a numbers game. You can't dive into a sales strategy if you don't have anyone to sell to. But it's no good just being seen.
You need to be seen by the right people. Multiple times.
Step 2: Deepen the relationship
Less than 9% of people on social media ever engage with another account.
But that doesn't mean your followers aren't watching your every move.
Your content should take them on the journey they need to build a personal relationship with you even if they're not actively engaging with you.
Step 3: Don't try and sell too early
Remember the steps you take before you buy and flip them to ensure you take the same steps before you expect to sell.
Reach the right people and take your time to build their trust before you ever try to convert them.
It's crucial for businesses to sell on social media but unless you follow these steps and take your time to build visibility and deepen relationships with your audience, you'll be disappointed by the results.