A lot of creative avoidance doesn't come from a fear of failing.

Failing is survivable. We've all done it.

The real fear is the unironic attempt. The full, sincere, no-jokes-attached try.

Because as long as you're over-tooling or keeping things ironic, you have an excuse in your back pocket. The moment you give it an unvarnished attempt, you have to find out what you're actually capable of.