1. Control the scope

Make sure the point isn’t too broad.

Keep it narrow and focused.

2. Don’t waste the viewer’s time

Make your point as concisely as possible.

Information density is key.

3. Load up the learning outcomes

Make sure the viewer walks away with something of substance.

4. Plan for flow

Make sure the video has a clear and natural order.

e.g.

- From the Outside to inside

- natural structure

- begin to finish

5. Make it personal

Use relatable examples or anecdotes

6. Provide context

Benchmark or compare information to something else.

7. Remember who you’re talking to

Not every video is for everyone.

8. Plan for the payoff

At the end, you’ll want to have an exciting payoff.

Your story & flow should be planned accordingly.

9. Tell and show the viewer how you feel

Cameras filter about 80% of energy and emotions, so you have to overdo it.

10. Have fun

The audience’s “bullshit” detector is finely tuned.

I know not everyone likes Linus, but you can't deny he knows how to make a good video.

His combined 27.9 million abos are enough proof, I'd say.

How do you think about channels like his and how is the AI development changing the landscape?