Most online businesses fail because the founder picks the wrong niche.

They choose something that looks profitable on the surface—but feels like a chore every day.
Progress stalls. Motivation fades. Growth stops.

But when you choose the right craft—one that feels like play and solves real pain—everything changes.
You stay consistent. The work energizes you. And people pay you to keep going.

To find that niche, start by asking these three questions:

1. Competence: What Are You Good At?

You don’t need to be the best. You need to be one step ahead—and genuinely care.

To find your strengths, reflect on:

• What do you know better than 97% of people?

• What do people ask you for help with?

• What real problems have you solved?

Example: I have a deep love for storytelling. Friends and family always ask me for book recommendations—and I help them fall in love with reading again.

2. Curiosity: What Fascinates You?

When you’re curious, you go deeper. You stay consistent. You stand out.

Ask yourself:

• What topics make you lose track of time?

• What would you still do if no one paid you?

• What did you love before money mattered?

Example: I lose myself in stories. I love reading and writing them—and I’ve been that way since I was a kid.

3. Commerce: What Will People Pay For?

The internet rewards people who solve problems—especially painful ones.

To test market demand:

• Are others making money in this space?

• How are they doing it? (Newsletters, products, consulting, etc.)

Example: Writers like James Clear and Dan Koe built entire businesses by writing online, growing email lists, and selling digital products.

Final Principles

• Find work that feels like play.

• Pain solved equals profit earned.

• The internet rewards the obsessed.

“You will work harder than you ever thought possible, but the tools will feel light in your hands.” – Tim Cook