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Adam Frankl

2y ago

I write about creating developer categories for dev tool startup founders. I founded or was the first VP of Marketing for 12 startups, including 3 unicorns.

Appreciation, not compensation
Adam Frankl

Several people have asked me if TAB members should be paid.

The principal is appreciation, not compensation.

Those stickers you had printed? This is what they are for.

Devs will react negatively if you offer to pay them. It feels like a bribe.

But they do want to feel appreciated. So stickers, t-shirts, coffee mugs, hoodies, socks, or anything with your mascot on it really. Even better if it is emblazoned with “Techincal Advisory Board” so they can show it off.

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