Adrian Ribao
2y ago
Ex-CTO with 15+ years in IT, now pursuing a stress-free life. Passionate about family, freedom, and innovative projects. Learning to write to share my vision and make a global impact.
Most people don't like technology, yet they use it constantly. Why is that?
Many people not only don't like technology but also find it complicated and don't want to spend their valuable time learning it.
Why do people use something boring and that they don't like?
The answer is simple:
Because it solves their problems
Virtually everyone uses a cell phone. The reason is simple: it is an extraordinary communication tool.
No matter how complex a smartphone may be. Everyone learns the basic things that they consider necessary and that solve problems in their daily lives.
WhatsApp to communicate with people, GPS applications to quickly navigate to any location, the camera to keep the best memories...
The important thing about technology is that it solves problems.
When selling a highly technological product, don't focus on how complex and advanced it is but on the problems it solves.