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Ex-CTO with 15+ years in IT, now pursuing a stress-free life. Passionate about family, freedom, and innovative projects. Learning to write to share my vision and make a global impact.

Three ways to know about your customer's problems
Adrián Ribao

All businesses have problems that take up a lot of time daily.

If you want your customers to be happy, you must help them solve their problems.

They aim to be more efficient, have more time available, and eliminate tedious tasks.

You need to know their niche to understand what these problems are. Here are three things you can do to get to know your customers better:

Research the Internet: You can find information on the Internet about what business owners search for on search engines. Whatever they search for is what they need. Look for their questions in forums.

Identify a small problem, find a solution, create a small demo, and call them. Try to get a meeting by all means. You will get valuable information in that conversation to help you understand more problems.

Send them a survey, and give them something in return for their time answering it. You can help them for free or offer them a tool to perform some time-saving tasks. Think carefully about the survey questions, and don't forget to ask what the most time-consuming and annoying problem they have to deal with daily.

Get to know your customers as well as you can. Once you do, you will learn to communicate better with them.

You will focus on their problems and how to help them. You'll get to the point, which they'll appreciate.

Always think about how you can help them. That's the key to growth.