"I am the niche!" I thought angrily after months of hemming and hawing.

All the advice on the internet was telling me to figure out exactly what I was going to write about before starting a newsletter. But that's because most of them assumed I was trying to sell a product, service or a company.

But if your goal is to share ideas and build and own your relationship with other like-minded people (rather than be platform-dependent), then I don't think you need a super clear niche.

You are the niche.

That doesn't mean that you don't have to be super thoughtful about what you choose to write about. Since you are the niche, the quality of your work reflects on your personal brand.

Why take on the additional, optional burden of writing a newsletter? Read on.

The newsletter is a long-term investment in myself.

I'm building a time and topic durable platform that I control.

I own my relationship with my readers. I'm not reliant on algorithms to show my content in subscribers' inboxes. I've also built in flexibility into the topics I discuss. Evergreen writing is also a reusable, scalable form of content.

Even with life's twists and turns, I've set the newsletter up so that it can dance with me.

Creating a writing habit is upstream of a lot of other good habits.

I strive to make fewer decisions.

Making one decision to write is actually making at least 5 other decisions. It means that I'm also deciding to wake up earlier, go to bed earlier, manage my time tighter, and creating a regular habit to practice slow thinking.

These are all constraints that help simplify what I focus on.

I enjoy writing.

It would be silly to do this if I hated writing.

There are a million ways to be successful and fulfilled in this life. Why not choose a path that uses a strength of mine?