Here's what I learned from a recent podcast with Emmanuel Trinity Nsaabanye, founder of era92 Creative, on how to build trust in Africa.

The Trust Challenge in Africa's Social Enterprises

era92 Creative is a social enterprise born out of the Kosovo slums, on a mission to upskill 10,000 youth. Despite its positive impact - Trinity shared that one of their biggest challenges is overcoming the trust barrier.

This distrust is rooted in a history of scams originating from "Africa".

The Impact of Poverty and Corruption

Poverty and corruption are driven by poor wages and lack of resources.

era92's mission will provide education and employment as a direct response to these systemic issues. But, how do you grow, without the trust?

Building Trust through Transparency and Success Stories

Rebuilding trust requires a solid track record, transparency, and success stories that resonate.

era92's professional and positive presence on platforms like Instagram showcase their commitment and results. Highlighting success stories, combined with transparent operations, can gradually rebuild trust. And over time testimonials from clients with help their credibility and impact soar.

Ultimately, when you're in it for the long term, then you make your work about quality, so that your reputation carries you forward.