I Built an AI Community, Then Walked Away. Here's What I Learned.
Why I shut down my Skool community after just a few months, the regret that followed, and what the experience taught me about building an online business.
The Day I Realized Something Had to Change
I decided to shut down my Skool community on a nice, cool day in the first quarter of 2026. I was sitting in the sunroom where I live.
I had a lot on my mind.
For the previous few months, I'd been running a Skool community called AI Builder Lab. I created it to help people learn AI workflow automation using tools like Zapier, Make, and n8n.
On the surface, things weren't going terribly wrong.
I was gaining new members. People were interested in learning about AI and automation. And I was building something around a subject I had spent considerable time learning about.
But something didn't feel right.
Instead of feeling excited about my community's future, I felt mentally exhausted, stressed, and increasingly overwhelmed.
I was starting to dread keeping everything going.
And I kept asking myself one question:
Why am I still building something I no longer enjoy?
I'd started the community because I wanted to build an online business doing something I was interested in. But somewhere along the way, it had begun to feel like another job.
That wasn't what I wanted.
Sitting in that sunroom, I started to realize I might need to make a change.
Not because I had failed.
Not because the community wasn't growing.
But because I was beginning to understand that this wasn't the right business for me.
It would take a few more weeks before I finally shut everything down.
But looking back, that was the day I knew something had to change.
Why I Started AI Builder Lab
I've been interested in technology and software development for a long time.
I spent years working as a software developer before leaving the industry. Even after leaving professional software development, I kept exploring new AI and programming technologies and different ways to build things online.
When AI tools became more accessible, I naturally got interested.
I was especially drawn to AI workflow automation.
Tools like Zapier, Make, and n8n let me connect applications, automate repetitive tasks, and build workflows that could save people time.
I enjoyed learning how these systems worked.
And like many people exploring AI, I started thinking about the business opportunities.
I could turn what I was learning into something useful for other people.
Or I could build a community around AI automation, help beginners develop practical skills, and eventually turn it into a sustainable online business?
That's how AI Builder Lab came about.
My idea was simple.
I was going to help people use AI and automation tools like Zapier to solve real business problems by teaching them how to build workflows and feel more confident using Zapier.
At the time, it felt like a good opportunity.
AI was growing rapidly, automation was becoming more popular, and people were looking for ways to use these tools.
But I hadn't fully considered something.
Being interested in a subject doesn't necessarily mean you'll enjoy building and operating a business around it.
I liked learning about AI automation.
I liked experimenting with tools and building workflows.
But running a community took more than interest in the technology.
It meant showing up consistently, creating educational material, supporting members, and staying current with an industry that seemed to change every week.
That was where things began to get difficult.
When My Online Business Started Feeling Like a Job
One of the biggest reasons I wanted to build an online business was the freedom it could provide.
I wanted to work on projects I enjoyed, set my own schedule, and create something I could grow over time.
I didn't want to build another job for myself.
But that's exactly how running AI Builder Lab started to feel.
The problem wasn't necessarily the community itself.
It was the pressure I was putting on myself to keep up.
AI technology was moving incredibly fast. Still is.
Every week, there seemed to be another new tool, another major update, or another AI capability everyone was talking about.
Just when I thought I was getting comfortable with one technology, something new would come along.
Because my community focused on teaching AI automation, I felt like I needed to stay on top of it all.
I needed to understand the tools and know what was changing.
And I felt like I needed to keep learning so I could continue providing value to members.
The more I tried to keep up, the more overwhelmed I became.
So instead of enjoying the learning process, I started to fall behind.
This was especially frustrating because I already had a technical background.
I’d spent at least a decade learning and working with programming languages like C and C++, working with software, and figuring out new technologies.
But AI was different.
The pace of change was too fast.
And I made the mistake of thinking I needed to understand everything that was happening.
I was no longer learning simply because I was curious.
I was learning because it felt necessary.
That's a big difference.
When something you enjoy, like creating Zapier workflows, becomes something you feel obligated to do every day, it can quickly lose its appeal.
I also realized that running a membership community wasn't as simple as creating content and watching people join.
There was an ongoing responsibility to the people who had become members.
Even when I wasn't actively working on the community, it was still on my mind.
What should I create next?
What should I teach?
Am I providing enough value?
Am I keeping up with the technology?
These questions kept adding pressure.
Eventually, the excitement I felt when I started AI Builder Lab gave way to stress and mental exhaustion.
And I had to admit something to myself.
I wasn't enjoying the business I was building.
Making the Decision to Walk Away
I didn't decide to shut down AI Builder Lab overnight.
I spent several weeks thinking about it.
Part of me wanted to continue.
After all, I'd already invested months of time and effort into building the community.
I'd spent time learning the technology, developing the concept, and trying to attract members.
And people were joining.
I was considering walking away from something that was beginning to gain traction but thought I should give it more time, and maybe it would get easier.
I also asked myself, should I just keep pushing through the difficult period? Was quitting too early the right move?
Those thoughts made the decision harder.
When you're building an online business, there's no shortage of advice telling you to stay consistent, keep showing up, and never give up.
And that advice has value.
Most worthwhile projects require patience.
But I was beginning to realize that persistence isn't always the answer.
Sometimes you need to ask whether the thing you're working so hard to build is actually something you want.
I had to consider whether I wanted to spend the next six months or even the next few years running this type of business.
The more I thought about it, the clearer the answer became.
I didn't.
I really enjoy learning about AI technology, but I wasn’t enjoying the responsibility of running a community focused on keeping people up to date with it.
I wanted more flexibility in my life, like running a business on my terms. I also wanted to learn at my own pace.
And I wanted to pursue projects without feeling like I had to keep up with every new AI development.
After a few weeks of going back and forth, I decided.
I was going to shut down AI Builder Lab.
I wasn't sure what I wanted to do next.
I didn't have another business waiting to replace it.
All I knew was that I needed a break.
And at the time, that felt like enough of a reason.
The Relief and Regret That Followed
When I finally shut down the community, I felt relieved.
For the first time in months, I wasn't thinking about what content I needed to create or which AI tools I needed to learn next.
I could take a break.
No pressure to create tutorials.
No pressure to keep up with every new AI development.
And no pressure to keep building something I wasn't enjoying.
I stepped away from my online business for a few months.
I slowed down and spent more time relaxing and doing other things.
And for a while, it felt good.
But I'd be lying if I said I didn't experience some regret.
Even though I knew shutting down the community was probably the right decision for me, I still wondered what might have happened if I'd continued.
Would the community have continued growing and eventually become successful?
Those questions stayed with me for a few weeks.
I think that's one of the difficult things about building an online business.
I asked myself, did I make the right decision?
It’s easy to think about and imagine how things might have turned out. But those possibilities are just that. Possibilities.
I also had to remind myself that the time I'd invested wasn't necessarily wasted.
I'd learned more about AI automation.
I'd gained experience creating and managing an online community.
And I’d discovered something important about the kind of business I didn’t want to build.
The knowledge I gained helped me realize I could regret losing a potential opportunity, even if the community itself didn’t continue, without erasing everything I’d learned.
It simply meant I was choosing not to continue down a path that no longer felt right.
The Shiny Object Syndrome Trap
After shutting down AI Builder Lab, I spent a few months away from actively building an online business.
But I didn't completely disconnect from the online business world.
I continued watching YouTube videos.
And if you've spent much time watching business and AI content on YouTube, you probably know how easy it is to get pulled in different directions.
One video introduces a new AI tool.
Another explains how someone is building a successful one-person business.
Then another shows you how to make money with automation, digital products, software, newsletters, or some other business model.
Before long, you have a dozen interesting ideas and no clear direction.
That's where I found myself.
I was consuming information about different opportunities without committing to one.
Every new idea seemed interesting.
Every new technology seemed worth exploring.
And every new business model seemed like something I should consider.
I had fallen back into the shiny object syndrome trap.
Such irony. I’d stepped away from AI Builder Lab partly because I was overwhelmed by trying to keep up with technology.
Yet there I was, doing that very thing, and I wasn’t making any progress on anything of my own.
And that led me to another realization.
I wasn’t building anything.
I wasn’t building anything. I was confusing watching Zapier workflow videos with making progress.
It felt productive. But unless you eventually choose a direction and take action, you’re mostly collecting information.
I also realized that shiny object syndrome wasn't my only problem.
I lacked focus.
I didn't have a clear idea of what I wanted to build, who I wanted to help, or what kind of work I wanted to spend my time doing.
Without that clarity, almost every new opportunity looked appealing.
Without a clear direction, it was hard to know which opportunities deserved my attention.
The more information I consumed, the more possibilities I discovered.
The more possibilities I discovered, the harder it became to decide.
Something needed to change again.
I decided it was time to slow down and focus. It was also time to figure out what I actually wanted to build.
I didn't need another business opportunity. I needed to slow down, stop chasing everything, and figure out what I actually wanted to build.
Why I Decided to Return to Online Writing
After spending several months exploring different ideas, I started thinking about online writing again.
I'd been interested in writing for a while.
And the more I thought about it, the more appealing it became.
Unlike running an AI automation community, writing would let me explore different subjects at my own pace without keeping up with every new AI tool.
Instead, I could focus on sharing what I discovered and learned. That eventually led me back to Ship 30 for 30, an online writing program that helps people build a consistent writing practice.
One thing I liked about the approach is writing short, focused essays; instead of trying to write long articles about everything I knew, I could start with one specific idea, question, problem, or lesson from my own experience.
I could develop that idea into an atomic essay and eventually expand it into something longer.
That approach appealed to me because it made writing feel manageable.
I didn't need to have everything figured out before I started.
I could write about what I was learning.
I could share my experiences.
And I could explore subjects that genuinely interested me.
For example, I'm still interested in AI and programming.
After years away from professional software development, I know what it's like to see how much technology has changed and wonder where to begin again.
I also know I'm not the only person in that situation.
Plenty of people in their 40s, 50s, and beyond have technical backgrounds but feel like the industry has moved on without them.
Others are complete beginners who want to learn programming but don't know how AI changes the learning process.
These are subjects I can relate to and want to explore through writing.
Instead of trying to position myself as someone who has mastered every new AI technology, I can share the process of learning and figuring things out.
I can write about the challenges.
I can share what works and what doesn't.
And I can help people who are dealing with some of the same questions.
For me, that feels like a better direction.
It doesn't mean writing will always be easy.
And it doesn't mean I've suddenly figured out exactly what my online business will look like.
But writing gives me a way to create consistently while I keep learning.
More importantly, it gives me something I can focus on without feeling like I need to chase every new opportunity.
Five Lessons I Learned From Walking Away
Looking back, shutting down AI Builder Lab taught me more than I expected.
I didn't see all of these lessons immediately. Some became clear only after I'd taken time away and started thinking about what I wanted to do next.
Here are five things I've taken from the experience.
1. Just because something is growing doesn't mean it's right for you.
When I decided to shut down my community, I was still gaining members.
From the outside, that might seem like a reason to keep going.
But growth doesn't tell the whole story.
A business can attract customers and still be something you don't enjoy operating.
I've learned that I need to consider more than whether an idea has the potential to make money.
I also need to ask whether I want to spend my time doing the work required to make it successful.
That's an important distinction.
Before starting another business, I want to think more carefully about what the day-to-day responsibilities will look like.
Because those are the things I'll actually be spending my time doing.
2. You don't have to keep up with everything.
This was one of my biggest mistakes.
I felt like I needed to stay informed about every new AI tool, feature, and development.
But that's an impossible standard.
Something new will always emerge.
And in a rapidly changing industry like AI, trying to keep up with everything can quickly become overwhelming.
I've realized I don't need to know everything.
I need to know enough about what matters for the projects I'm working on.
If I'm learning Python, I can focus on Python.
If I'm building a small AI-powered tool, I can learn what I need to complete that project.
And if a new AI tool comes along that doesn't help me accomplish my current goals, I don't need to stop everything to explore it.
The goal isn't to know every tool. It's to know which tools are worth my attention.
3. Shiny object syndrome usually gets worse when you lack direction.
Without a clear goal, almost every new opportunity looks interesting.
That's what happened after I shut down my community.
I watched videos about different business models, explored new technologies, and considered multiple directions.
But because I hadn't decided what I really wanted, I kept jumping from one idea to another.
I've learned that having a clear direction makes it easier to ignore distractions.
It doesn't mean I have to stop being curious.
It means I need to be more selective about what I spend my time learning.
Not every interesting opportunity needs to become my next project.
4. Walking away doesn't mean starting over from zero.
At first, I wondered whether the time I'd spent building AI Builder Lab had been wasted.
But the more I thought about it, the more I realized that wasn't true.
I still had the knowledge I'd gained from learning AI automation.
I still had the experience of creating and running an online community.
And I understood better what I enjoyed and what I didn't.
Those lessons didn't disappear when I shut down the community.
I can carry them into whatever I decide to build next.
Sometimes a project doesn't work out the way you expected, but that doesn't mean you got nothing from it.
5. Slowing down can be more productive than constantly chasing the next thing.
For a long time, I associated making progress with doing more and learning more tools.
I explored more opportunities and started more projects.
But constantly moving from one thing to another wasn't helping me make meaningful progress.
It was leaving me overwhelmed and unfocused. Stepping away gave me time to think about what I actually wanted.
Writing has given me a reason to focus on something specific. I also don’t need to move at the same pace as everyone else or jump on every trend.
And I don't need to turn every interest into a business opportunity.
Sometimes the best thing I can do is slow down, choose one direction, and give myself enough time to see where it leads.
Sometimes Walking Away Is How You Move Forward
I’d spent months trying to build something, and I was about to walk away without knowing what would come next.
Part of me felt relieved. Another part wondered whether I was making a mistake.
Several months later, I began to see the experience differently.
I don’t view shutting down the community as a declaration of failure. It helped me recognize what wasn’t working for me.
I was trying to keep up with too many things and putting too much pressure on myself. I was also building a business that didn’t fit the way I wanted to work.
The break I took didn’t solve those problems right away. In fact, I spent several months falling back into old habits, watching YouTube videos, and chasing new ideas.
But that experience eventually helped me recognize something needed to change.
I needed less noise and more focus. That’s part of why I’ve returned to online writing.
I’m still figuring out what I want to build and working on becoming more consistent and focused.
But I’m approaching things differently now.
Instead of trying to keep up with everything happening in AI, I want to concentrate on learning what matters to me and sharing that knowledge through writing.
I want to give myself time to develop something meaningful. Instead of judging every project solely by whether it succeeds, I want to focus on what I'm learning along the way.
I want to pay more attention to what I’m learning.
I don’t need to chase every opportunity that comes along. But I need to have the courage to walk away from something that no longer fits.
And sometimes the most important progress you make happens when you finally decide to slow down.
The day I decided to shut down my community, I told myself I was done
I will never forget where 1 was when I decided I was ready to shut my community down.
I was sitting in a sunroom where I live. It was a nice, cool day. And although I was gaining new members, it didn't feel right anymore. AI technology was moving so fast that I began to feel it was impossible to keep up.
So, after a few weeks, I decided it was time to shut it down and take a break.
I shut down my community and took a few months off from online business
It was a tough call but necessary.
It felt too much like a job. I stopped working on my community and began pulling away from building an online business. At the time, it felt good. I was relieved and started to relax and feel less stressed. I would be lying if I didn't feel some regret about not continuing.
But after a few months of watching YouTube videos, I fell into the shiny object syndrome trap again.
It took me a few months to see that decision as an act of courage, and not a declaration of failure
I did second-guess my decision for a few weeks afterward.
But I quickly got over it after watching YouTube videos on all things AI. It took me a few weeks of slowing down and pulling back to realize it wasn't just shiny object syndrome causing my problems, but a lack of focus and shiny object syndrome. This led me back to online writing and the online writing program, Ship 30 for 30.
It was time for me to slow down and take my time.