Learning PR communications is hard.

You have to understand storytelling, crisis management, audience psychology, and digital tools; all at once.

Luckily, everything you need to know to get started, become proficient, and even land your first PR role is online - for free.

Just subscribe to these 3 YouTube channels:

1. PR Academy

PR Academy breaks down fundamentals like stakeholder mapping, media ethics, and campaign planning in plain English. Their videos are short, practical, and a perfect crash course if you didn’t study PR formally. Start here If you want to understand the theory behind PR, why certain messages stick and others flop.

2. Justin Moore – Creator Wizard

Although Justin Moore tends to take an influencer marketing angle, he also teaches modern PR in action: how to pitch, negotiate, and manage media relationships in a digital-first world. His breakdowns of brand partnerships for understanding what makes a persuasive message and a credible spokesperson are on the money.

3. Think Media

Even the best PR strategy falls flat if your content looks amateurish. Think Media helps you level up your digital storytelling—how to record, edit, and present your brand visually. Their camera, audio, and storytelling tutorials are game changers for any communicator building an online presence.

So, instead of spending €13,000 studying PR in college, binge these YouTube channels.

You’ll learn how to plan campaigns, pitch journalists, build your personal brand, and measure results - skills that matter in the real world.

If you’re serious about mastering PR communications, start there.

And the best part? All it costs is your curiosity and a Wi-Fi connection.