When a shopper enters your e-commerce site and immediately buys something, it must be a dream come true.

However, that's only 2.17% of visits.

Instead of hoping they'll buy right away, you can help them move forward on their path to purchase.

By keeping your goal in mind at every stage, you can answer fundamental questions at the right time without overloading them with information.

We usually distinguish 3 phases of the Buyer's Journey.

1. Awareness stage

2. Consideration stage

3. Decision stage

Let's look at these stages one by one and consider what the fundamental issue of each stage is and how we can help our customers.

1. The awareness stage is the time when your clients start to become aware of the problem

They aren't yet ready to solve it immediately.

In this stage, visitors want to learn more about the problem area. The goal is to help them understand this space.

For example, if you want to buy a smartphone, you need to know the different operating systems and the advantages and disadvantages.

2. In the consideration phase, the customer considers different options

They can compare the best smartphones on the market and decide which one is best for them.

If you help them compare, they'll be ready for the next step.

3. Decision phase when they compare providers

Now they've made a decision. They have a problem and know what the best solution is for them.

They've decided on a solution and are ready to buy.

As a final step to smartphone shopping, they can compare the price and trustworthiness of different e-commerce stores.