When we add a new feature to our product, we assume that customers will immediately see the benefit of our invention.

Unfortunately, that's not the case.

As owners and founders, we need to help our customers see and feel the real value of the new features. We need to help them by explaining and presenting how it'll help them on their journey.

Let's look at how we can turn our feature list into irresistible messages.

Feature - Benefit - Meaning helps you communicate the real value of your product's feature in a way that customers can easily understand.

To make these messages, we need to answer 3 questions and connect them.

• What's the Feature of your product?

• What's the Benefit of your product's Feature?

• What do this Feature and Benefit Mean for them?

Templates you can use to formulate your message

After answering the questions, use these formulas, in which we'll simply insert your answers.

• [FEATURE] which helps you [BENEFIT] which means [MEAN]

• [FEATURE] so you can [BENEFIT] and that means [MEAN]

• [FEATURE] and how you can[BENEFIT] which means [MEAN]

• [FEATURE] so [BENEFIT] which means [MEAN]

Let's see a real-life example!

The main feature of my Shopify app is to automatically create an XML feed for your products.

Sounds pretty boring, right?

Let's explain the benefits and meaning of this feature.

[Create a properly formatted XML feed of your products] so that [your products display properly every time], which means [you don't have to worry about making a mistake when updating your product feed].