I remember the very first lead magnet I created.

It was a calculator to compare the cost of payment providers based on the average eCommerce shopping cart value. It was a Google Spreadsheet where you could enter your data and it would show the price of the provider so you could find the best match.

I hired an expert to run Google Ads to see how the lead magnet worked.

The first week I'd a lot of traffic and subscribers.

But in the second week, I realized something was wrong. I couldn't figure out how people were finding and subscribing to my content. Weeks later, nothing had changed.

So I realized the project had failed. It's time to move on.

I talked to the expert on the phone. It looks like he saw something different.

I talked to the expert on the phone.

He wasn't satisfied with the landing page. He said that the landing pages weren't working, but we're giving promising ad results. Instead of changing the ads, he wanted to change the pages because the conversion rate is so low.

I'm not sure, but it sounds reasonable to improve results by changing the page.

After I received the invoice, I called him again and immediately canceled the project. The price was much higher than I expected.

I kept checking the same data.

I checked the data again and again, but it's the same.

Then I noticed that there was a small date selector in the corner. I realized that I'd been watching the same week for over a month. After I realized that what the expert said was correct, I should have given the campaign a little more time with the improvement.

That's right.

We were just talking about two different things. But we didn't realize they were different.