The buying process isn't a one-step process.

Before buying something, we usually go through 3 phases, the Buyer's Journey. Knowing the different stages, you can help your buyers get all the information they need and suggest the following action steps.

We also use other advertising channels when creating ads for the different stages.

1. Awareness stage: Facebook ads are a great example because they show your ads based on your interests and activities.

You scroll and see posts. You don't focus on solving a problem right now. If you're working on a solution right now, you're probably not using Facebook at all.

We need to be clear that your buyers are not actively looking for a problem/pain or solution in this stage.

2. Consideration stage: Google search ads are appropriate here because they're actively looking for a solution to a problem/pain.

When they use a search engine like Google, they actively do something. They're searching for something by typing in their questions and breaking down their problems/pain into keywords.

This is an active phase where buyers want to solve the problem/pain.

3. Decision Stage: Ads on Amazon, Google Shopping, or other price and product comparison sites are suitable for this stage.

In their journey, they've moved past the awareness and consideration stage. They know they have a problem. They select a solution from the possible options and now consider which supplier they want to buy.

This is the final phase of the Buyer's Journey. This is when the actual purchase takes place.