My first quiz funnel wasn't successful.

The product wasn't good for the target audience.

But the strategic thinking of the process, how you build the funnel step by step while constantly collecting data and adjusting the funnel accordingly, was a beneficial lesson for me.

Online quizzes can help you gather more information and voice from customers that you can use to determine if your product is suitable for the market.

As with writing, the headline is critical in quizzes.

Test the idea of the quiz

Testing the quiz title separately is an excellent way to test different ideas quickly.

I created 4 Facebook ads to test them. The ads were identical except for the title.

I ran them simultaneously until I got a significant result. It took me 8 days to have a significant result, and I spent $106.73 for the actual test.

The significant result helps me pick the winner by $0.68 per result.

The significant result is only in the group

After getting the quiz title, I set about creating the quiz results page.

I spent my time creating quiz results pages, not the actual quiz.

• People clicked on my ads,

• filled out the quiz,

• got the result,

• and unsubscribed immediately.

After the disastrous result, I tried the report separately and got the same result.

I learned that testing each step helps you better build a product.

It also enables you to make sure you don't spend too much time creating the product, so you have enough focus to realize that your idea wasn't good in the first place.