One of the biggest struggles I hear from so many creators is 'how do I find my niche?'

And honestly, I think we complicate this WAY more than we need to. For most creators who are building a personal brand online... they are their niche.

When I write, I AM the audience. I write to solve my problems & explore my journey as a creator. And that seems to resonate because my audience is also creators.

So stop trying to wrangle yourself into some kind of niche & just explore what interests you first (then figure out your niche along the way).

Here Are Four Niche Discovering Categories I Use:

Lessons I'm Learning. This is one of my favourite things to write about (since I'm learning new things all the time). I find this kind of topic always resonates with my audience especially when I talk about specific, practical takeaways.

Problems I'm Trying To Solve. Opening up about your shortcomings is like a highway to connect with your audience. And you can be sure if you are coming up against a problem, so are others.

Observations I'm Seeing. Sometimes what is obvious to you is not obvious to others. Those things are what I lean into. So write about what you observe - even if you think it's obvious. You never know - you may just hit on your niche.

Experiments I'm Trying. I love experimenting with different solutions for the problems I'm coming up against. Or just trying new ways to get things done. I find writing about them a great way to keep myself accountable & feel like 'we're in this together.'

Writing for yourself first helps you to stay interested in those early days, builds a deep connection with your audience & eventually reveals a specific niche you can build on.