Effectiveness comes BEFORE efficiency! Always.

I've seen this done wrong too many times and fell in this trap myself a surprising amount of times 🤔... A thread 🧵

🎯 Effectiveness = achieving your desired outcome
🐜 Efficiency = getting something done with minimal input

1️⃣ When you build something new the first thing you need to do is to prove that it works, you should not really care about the unit cost (the cost of delivering one unit of your product or service).

2️⃣ Once you proved it worked, you can focus on improving the process and making delivery more efficient.

💭 Imagine you are inventing this amazing new umbrella ☂️. Before you invest in production capacity, you build a prototype to see if it actually works and repels water ☔️. Obvious, right?

Nevertheless when it comes to new digital products I've seen this simple concept being disregarded more times than I feel comfortable talking about. 🙈

❗️ Just remember Effectiveness BEFORE efficiency! Always.

Really curious if someone disagrees with me on this one?

#productmanagement #effectiveness #efficiency