Felix Reiners
4y ago
Freelance Product Manager supporting small companies to build their first digital product and team. ex-IDEO, ex-Deutsche Bank
I'm a freelance product manager. This means I regularly have to understand new products very quickly. This is my framework to get depth and width quickly.
Company Vision
Why does this company exist?
e.g. DuckDuckGo: "Your personal data is nobody's business."
Company Strategy
How does this company choose to achieve their vision? Which choices have they made?
DuckDuckGo: Provide tracking-free online browsing tools
Product Mission
On the product level, how does the product fit into the company vision & strategy? Which parts does it address?
e.g. DuckDuckGo Search Engine: Search the web without being tracked.
Product Strategy
Which choices have been made to achieve the product mission? How does the product make money?
DuckDuckGo: private ads on our search engine
Product Goals
Which are the defined goals, KPIs, & metrics?
Monthly Searches & Downloads, Average Rating on App Stores
Epics / Features
Which features have been implemented? Which features are they working on and are thinking about?
private relay email
Roadmap
What are the priorities for the next weeks & months?
Once I collected answers to all these questions, I have a very good understanding what the product is about, priorities, and also what they might be struggling with.
Note, that not all questions might be answered. Or you might get conflicting answers. These are usually the points I start working on right away.