Content overload is real. The noise is deafening. Finding original quality research, opinions, and first-hand experiences is challenging for any B2B marketer.

Don't betray your readers with unhelpful content. Use these tools and platforms to discover new ideas, support your opinions, and provide a better content experience for your readers.

Beyond Google and YouTube, what are some of the best places to find help content for your audience?

Reddit

With more than 2.8 million subreddits across any topic that you can think of, Reddit has opinions and first-hand experiences on everything.

/AskReddit and /marketing are two excellent subreddits to start your research.

Twitter/LinkedIn

Using advanced search on Twitter or LinkedIn, you can discover some of the leading voices in your industry. With a personalized and thoughtful message, most will provide you with a quote for your piece.

Quora

Quora is a community-driven questions and answers platform. The best answers to any question you're researching will bubble up to the top based on votes from other members.

Help a B2B Writer Out

This free service created by the freelance writing community, Peak Freelance, allows you to deliver a B2B targeted question to a network of B2B specialists across a range of disciplines.

Facebook Groups, Slack Communities, and Forums

Countless B2B communities have been built on these platforms. Well-run, active groups like Dave Gerhardt's Exit Five (FB), Brendan Hufford's All In (Slack), and Jimmy Daly's Superpath (Slack) have interesting threads daily. They also encourage community members to use the search functionality to find past discussions.

Online forums like IndieHacker are still thriving as well.

Mix (StumbleUpon)

Yes, internet children of the early 2000s, StumbleUpon still exists (as Mix). While it's not searchable, the original and interesting content that pops up inspires B2B marketers.

Buzzsumo

Buzzsumo is a paid content discovery tool that helps you identify successful content, authors, and websites in your niche. It can help you mine content sources that are actually valuable to the industries they serve.

Statista

Another paid resource, Statista offers market research statistics across many disciplines. With simple visualized data, you can incorporate their graphs into your content.

Yahoo! Answers

Just kidding. Yahoo! Answers died in May of 2021

Helpful content can come from anywhere

Modern research skills are vastly underrated. Discovering the content is only a tiny piece of the job. You still need to fact-check, source, and evaluate the quality of the content.

Slapping anyone's opinion onto your content doesn't do anyone favors.

What tools and platforms do you use to find great content?