Podcasts are the best vehicle to soak up knowledge from the top minds in SEO.

SEOs benefit most from the experiences, insights, and lessons of others.

Here are the 9 most valuable lessons I've learned from my guests on Season 5 of the Rankable Podcast:

Ep. 72 @chimammeje - Topic Clusters

Combining articles vs topic clusters:

• Use KeywordsEverywhere to find related topics and group keywords

• Find what keywords rank on one page
• Build mini topic clusters by using subheads within your topic cluster

https://twitter.com/garrettsussman/status/1544669895383719936

Ep. 73 @Suzzicks - Entity-first SEO

Instead of focusing on language for indexing, Google has shifted to a focus on entities.

Using entities allows Google to provide better results regardless of language.

Relationships and concepts transcend words.

https://twitter.com/garrettsussman/status/1545410662863708161

Ep. 74 @CrystalontheWeb - The Impact of MUM

Businesses that invest in multimedia will have an advantage in organic search.

Google doesn't want to rank websites. They want to rank information.

What info?

• Articles

• Videos

• Pictures

• Audio

https://twitter.com/iPullRankAgency/status/1549748667426525189

Ep. 75 @LidiaInfanteM - eCommerce SERPs

Gather all the content and schema for your products. You can deploy it on any medium:

• Amazon
• Etsy

• Google Shopping API

Have it all tidy and sexy. Only optimize once. A perfect use case for a headless CMS.

https://ipullrank.com/rankable-ep-75-winning-organic-ecommerce-serps-ft-lidia-infante

Ep. 76 - @myriamjessier - Image SEO

Machines try to approximate how humans look at pictures.

There's a hierarchy in what Google looks for in images:

1. Emotional faces

2. Plants and animals

3. Objects

4. Written content

We know faces sell. Use them.

https://twitter.com/garrettsussman/status/1554830234712608768