User Avatar

30+ years as a coach/teacher & business leader | I focus on improving youth sport & athletic business | Newsletter: The Physical Movement

Many organizations offering fitness are waiting longer than ever for their commercial gym equipment. Those needing parts for their treadmill are also experiencing unusual delays.

The vibrations of the last 2+ years are still being felt in fitness equipment supply. The fitness equipment market was estimated to be valued at a $11 billion dollars in 2021.

The equipment you see in gyms, hotels, universities and other facilities as well as in your homes all adds up to be a significant industry employing hundreds of thousands around the world, and serving millions of people.  The last 2 years have wrecked havoc with fitness supply, like many industries, and the discomfort has not subsided.

Recent interruptions to production in factories in China due to COVID, where the majority of the of the world’s equipment is made along with challenges in transport and rapidly changing demand have all added up to rocky times within the industry.

Who is prospering in these uncertain times?

Those manufacturers with diversified manufacturing locations, target markets, stability in infrastructure and strong cash positions are progressing despite these challenges. Those fabricating their own components, assuming they can access raw materials, is also helping to withstand the storm.

Organizations with stubborn pig-headed determination to overcome, strong leadership, engaged employees and strong handle on cost management will come out on top.  Those with non diversified revenue streams, component fabrication outsourced and who hesitate in adapting have not only lost market share but have had their existence threatened with all the changes in the last 26 months.

There have been more changes within this industry in 26 months than in the previous 40 years, with more adjustments  still to come.