Nobody accidentally writes one of the best sales letters of all time.

Here's a breakdown of what makes Frank Kern's Consulting Sales Letter so damn good

Before I start, here's a quick link for you to take a quick scan

https://swiped.co/file/consulting-sales-letter-from-frank-kern/


1/ His hook is elite

"Would you like me to personally double, triple or even quadruple your business for free?"


It's quick & clear who he's speaking to.

It catches the readers attention.

It gets them wildly interested.


2/ He adds a timeline

The first part after he addresses the reader he doubles down on his claim, but this time adds a timeline.

12 months.


Growing your business sounds great right?

Doubling/tripling/quadrupling in only 12 months...

That sounds a whole lot better.


3/ He eliminates risk... a lot.



Frank consistently mentions

• they don't pay for the first consult
• only pay if you become a client
• he will literally pay them if he wastes their time

Find the downside there?


4/ He loads this bad boy up with social proof & credibility


He name drops famous entrepreneurs who have worked with him.

He drops specific numbers ($47 million for example), that show how competent he is


My favorite line he drops

"After all, I'm the highest paid direct response internet marketer consultant and copywriter on the planet for a reason."

Hot damn.


5/ Scarcity

He makes it clear

• No one else has this offer
• You can't get this kind of work else where
• This is not for everybody


6/ Urgency

He's in high demand and spots are limited.

Act now, or you've missed your chance.


This couples with scarcity. Once the opportunity is missed, you're not finding it anywhere else.

"Time is a factor."

"This offer is unprecedented."


7/ Future pacing

This whole letter is designed to get his dream clients thinking about growing their business 2x, 3x, 4x.



He talks about getting money into the business quickly.

Driving sales from other avenues.

Expanding your current client base...

His target audience is salivating.



8/ He gives specific instructions.

A confused mind always says no. He tells them exactly what to do next & how to work with him.

There is no confusion in the letter.

Do as you're told.


9/ He allows his audience to disqualify themselves.

He knows who he does & doesn't want to work with... and makes it clear.

This saves him time in going through applications.

It also makes his offer speak more directly to his dream client.


If you made it this far, thanks!

Stick with me over the next 29 days as I continue to break down more sales letters on my journey in learning copywriting.

Follow me to learn more :)



TLDR

1: Incredible Hook
2: Specific Timeline
3: Mitigates Risk
4: Social Proof & Credibility
5: Scarcity
6: Urgency
7: Future Pacing
8: Clear Instructions
9: Disqualifies Bad Fits