A billion dollars.

1 sales letter...

In 1976 American Express pushed out ONE sales letter... and it generated ONE BILLION DOLLARS.

Here's how they did it

https://media.coschedule.com/uploads/Greatest-sales-letters.pdf

Check it out at this link, Sales Letter 4..

Now lets jump in!


1/ EXCLUSIVITY.

Not everyone gets in... Not everyone is accepted...

This is an exclusive club.

You have to be special to have access...

And that's why you're reading this letter.


People love thinking they're special.

They love being a part of exclusive clubs.

"See I'm good enough"...


2/ VALUE.

AMEX uses the old adage to justify the cost.

Yes. This card isn't free...

But here's a sample of what it can do for you.

Here are the amazing experiences you can have.

All at your fingertips.


Turned a negative into a positive.

Handled the objection early.

Flipped it entirely on its head.


3/ PS SECTION.

Even if someone skims a letter

There is 1 part they read well...

It's the PS section.

AMEX highlights the offer in the PS section...


This way, even if someone skims

They still see the offer.

More eyes on offer = more conversions.



4/ 1 BIG IDEA.

There is 1 big idea.

It isn't complicated.

It isn't busy.

Pay $35/year...

Get this amazing card & features.



A confused mind always says no.

This letter keeps it simple.

There's one clear idea.

No fluff.


5/ CLEAR CTA

The instructions at the end of the letter are clear.

Fill out this form...

Mail it to us...

Get your card.



4/30 Sales Letters have been broken down.

26 to go.

30 for 30 Sales Letter challenge... stay tuned for tomorrow's :)


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