Stories in copy are powerful.

Stories can...

• capture the reader's attention
• convey value
• highlight uniqueness in a product

Joseph Sugarman’s Vision Breakthrough utilizes story telling to showcase sunglasses...

And make millions doing so.

Here's how he did it


https://swiped.co/file/vision-break-through-blublocker-ad-by-joe-sugarman/

Story telling dominates this Sales Letter...

Makes it a damn near irrisistable read.


1/ Hook.

The Subhead piques your interest.

It makes you keep reading....

"I couldn't believe what I saw... and neither will you."

Hmmmm.... guess I gotta read the next sentence to find out.


2/ Story Telling

This letter tells a story.

It's an easy read...

You don't realize you're being sold to.

It feels smooth. It feels natural. It feels effortless... because you're just reading a story.

It's engaging.


3/ Unique Positioning

He isn't just selling sunglasses...

He's selling sunglasses that protect your eyes.

They aren't designer. They aren't for fashion.

They are protection.

And he uses credibility to frame it as the best solution.


4/ Comparison

He compares the design of the sunglasses to high end sunglasses.

He anchors it next to the $200 pair.

Not only are they comfortable like those...

But this comes in handy when the price is revealed.



5/ Strong Guarantee

If they don't do EXACTLY what they're advertised for...

You'll get your money back.

Bold claims.

No downside.

People will take a chance on it...

Mitigate risk, give them fewer reasons to say no.


6/ Clear instructions

Don't leave them hanging.

If they're interested...

Make it EASY for them to purchase.

A confused mind always says no.

Give them the answers they're looking for!

Another sales letter down.

Many more to come. I think this was day 6??? IDK.

It's fun seeing the patterns that are revealing themselves.

Starting to see many common themes.




Thanks for tuning in.

If you're interested in learning more about copywriting

Follow me as I continue breaking down a sales letter each day.

More insights to come... cheers