Need some fast cash?

Try this.

Pretty good hook right ^?

That's what Gary Halbert used in his "Amazing Money Making Secrets" sales letter.

Lets dive into why it generated millions in revenue


https://swiped.co/file/amazing-money-making-secrets-ad-by-gary-halbert/

Here's a link for your reference :)

Ok lets get to it!


1/ Hook.

Self explanatory.

People like fast cash.

If my hook worked on you,

It's proof why it worked on millions of people.


2/ Relatable

Gary tells a rags to riches kind of story.

Bankrupt business.

Felt like a failure...

Until

His crazy idea...

That anyone can do.

People love these stories.


It catches people's attention

It inspires the masses

It keeps the reader engaged


3/ Credibility

He shares his results he created from his technique.

Over 7 million responses.

How do the readers know it works?

Because he's living proof.


4/ Great Offer

Typically he sells his trainings for $5,000...

These trainings can have students make millions...

In order for you to get this information?

It's only $20.



He anchors it high at $5,000.

Shows the value in what people can make.

And prices it at $20.

Huge gap.


5/ Eliminates Risk

Not sure you're interested?

Give it 30 days...

If you don't find value in it, we will return your money.

There's no downside...

People like avoiding risk.


6/ Clear instructions

He details exactly how to get their paws on the book.

Fill out the form.

Write a check.

It's yours.

Simple.

A confused mind will ALWAYS say no

The basics of a sales letter are starting to come to light.

• Great hook
• Some kind of story
• Social proof/credibility
• Great offer
• Eliminate Risk
• Clear instructions

Now that the surface is coming clear

I need to dive another layer deeper.



Keep following along as I continue to break down sales letters for the next 23 days.

If you're interested in learning copywriting

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Cheers!