The money is in knowing your audience.

Knowing their pains.

Knowing their frustrations.

Knowing why they tick...

Organic Gardening's "5 Mistakes Letter" executes this at such a high level...

The result?

$$$ MILLIONS $$$

Lets break down why it's so effective...


https://www.yumpu.com/en/document/read/51323451/1g3kkgf/361

Page 198

Lets get to it!



This letter has 5 key mistakes.

5 reasons gardeners aren't successful.

5 reasons they aren't happy doing it.

Now I get it... gardening is for herbs (wink)

but imagine if it was a topic you were passionate about...


5 key mistakes that hold you back....?

Yes, I WANT THAT.

How can I get more of this information???



That's where the offer comes in.

They have the keys...

They set up the sale

BY SPEAKING THE LANGUAGE OF THE AUDIENCE.



They share 5 mistakes & solutions.

The book has 19 in depth chapters.

If someone gets value, they'll buy...

Plain and simple.


This is similar to the internet funnels we go through today.

Here's a free resource, give me your email

Thanks for your email, buy my eBook

Thanks for buying my eBook, buy my course...etc


It's the same value ladder here.

Free stuff

then

The book

then

They buy the gardening equipment.

That's the bread.

That's the money play...

They're building a tribe.

A tribe of passionate gardeners...

This is literally Russel Brunsen in gardening form.

Once people enjoy gardening more (which they help them achieve)

They'll consume more content & buy more shit...

And be more passionate consumers.


This letter leads with value.

It helps their target audience become more qualified

So down the line, they spend more...

Groovy.

If you like learning about copywriting

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I'm breaking down 30 sales letters in 30 days

this was day 9, many more to go!

Cheers