Want to create more urgency in your messaging?

Introduce an extreme negative...

And give it a timeline.

Here's what I mean

Many fundraisers do this trick.

They paint the picture of why their cause was started...

They talk about how it changes the world...

Except they're running low on money...

Help with a donation???


It attaches itself to an individual's emotions.

It drives urgency because of the timeline.

It makes people want to take action...


https://www.yumpu.com/en/document/read/51323451/1g3kkgf/361

Page 292.

Does this to a T.


They even quantified what a successful donation looks like in dollars...

Every $15 is a night stay for a family.

They increased the minimum likely donation to $15...


Pretty damn neat